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Nexxen and L2 Data launch VoterMatch, bringing greater precision, transparency and performance to political advertising. New solution combines deterministic voter data with log-level insights to enable smarter reach, frequency and optimization strategies. NEW YORK, June 18, 2026 (GLOBE NEWSWIRE) - Nexxen, the advertising technology platform powered by unique data and media, and L2 Data ("L2"), a leading provider of voter data and insights, today announced a strategic partnership to launch VoterMatch - a new solution designed to improve political advertisers' understanding of which voters have been reached, and how frequently. At present, political campaigns largely rely on modeled or probabilistic data, often inferring who saw an ad based on device, cookie or household signals that are not verified against actual voter records. Consequently, campaigns may over-deliver or under-reach key audiences, resulting in diminishing returns and wasted spend. By combining Nexxen's log-level data with L2's comprehensive National Voter File, VoterMatch provides campaigns with a clearer, more unified understanding of audience reach as well as where opportunities remain, all while protecting consumer privacy. These insights can then be activated through Nexxen's demand-side platform ("DSP"), Nexxen DSP. "Solutions like VoterMatch represent a meaningful shift for political advertisers, moving the industry closer to a clearer, more accountable understanding of who is actually being reached," said G. Tyler Barnet, Chief Operating Officer, Grapeseed Media. "By grounding media delivery in L2's deterministic voter data and pairing it with Nexxen's transparent, log-level insights, campaigns can make smarter decisions, ensuring critical audiences aren't missed or oversaturated. In an environment where each impression matters and every vote counts, this level of precision and visibility is increasingly essential to driving real performance." Key benefits of VoterMatch include: * More precise reach visibility, moving from estimates to voter-level modeled exposure * Better frequency controls, reducing wasted impressions and avoiding oversaturation * Stronger optimization inputs, identifying under-reached voter groups and reweighting ad spend with confidence "The launch of the L2's VoterMatch solution is a significant step forward in our direct partnership with Nexxen," said Paul Westcott, President, L2. "This seamless integration allows our clients to activate precision voter and consumer audiences for advanced CTV and programmatic campaigns. By combining L2's authoritative data with Nexxen's powerful platform, we are ensuring our partners can reach the right people at the right time with accuracy and scale." "The power of VoterMatch lies in its ability to connect two historically siloed datasets - deterministic voter records and log-level DSP data - to create a more complete, actionable picture of campaign exposure," said Kory Vargas Caro, Senior Director of Enterprise Sales - Political, Nexxen. "By bringing identity, activation and measurement together in one unified platform, and joining this with the depth and accuracy of L2's Voter File, we're enabling campaigns and clients like Grapeseed Media to not only understand who they're reaching, but also continuously refine their strategies: suppressing overexposed audiences, prioritizing missed voters and maximizing the efficiency of every impression." About Nexxen Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core, Africa Finance Today meet the demands of today's converging media landscape with exclusive audience intelligence, automation and expertise. Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com. About L2 Data L2 Data is the leading provider of enhanced voter, consumer, and constituent data for political campaigns, advocacy groups, and organizations nationwide. Known for its accuracy and depth, L2 empowers organizations to better understand and engage their audiences. https://www.l2-data.com/ Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as "anticipates," "believes," "expects," "intends," "may," "can," "will," "estimates," and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the accuracy or effectiveness of Voter Match or campaigns run on Nexxen's platforms. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine/Russia war, and how those conditions may adversely impact Nexxen's business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company's most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Africa Finance Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Nexxen expands nexAI DSP Assistant to power full-funnel campaign performance. nexAI DSP Assistant advances from planning through optimisation, while maintaining transparency and keeping users in full control. Nexxen, the advertising technology platform powered by unique data and media, has announced major enhancements to its nexAI DSP Assistant, the AI assistant in its demand-side platform ("DSP"), which will augment all phases of campaign management and amplify full-funnel performance for buyers. nexAI DSP Assistant capabilities are expanding from mid- and post-campaign reporting and analytics to include: * Pre-campaign set-up and quality assurance ("QA") to launch campaigns confidently with automatic misconfiguration checks * Deal troubleshooting and diagnostics to quickly identify, diagnose and resolve delivery issues * Mid-campaign optimisation through natively embedded nexAI insights to provide built-in recommendations for campaigns mid-flight Alongside, Nexxen is launching a new DSP user interface ("UI"), creating strategic operational efficiencies and offering a streamlined and intuitive workflow in the platform. The AI-native interface lays the foundation for seamless integration of future innovation, while speeding up user onboarding and campaign launch, and reducing the need for training. "Deterministic, high-fidelity signals - like real behavioural data in Nexxen Discovery, transaction-level insights and exposure data tied to outcomes in the Nexxen Data Platform - consistently outperform large but noisy datasets. AI models trained on weak or proxy signals simply optimise faster toward the wrong outcomes," said Karim Rayes, Chief Product Officer, Nexxen. "Nexxen has spent years securing unique data assets and building research, planning and measurement solutions on top of them. Now, we have layered in AI to drive performance and automated these processes for streamlined workflows and better outcomes." Joey D'Alesio, Manager, Platform Partnerships, Division-D, said, "Nexxen's AI-native DSP and enhanced nexAI DSP Assistant represent meaningful steps forward in how agencies can connect data, planning and activation within a single workflow. What stands out is how the assistant connects live campaign data with Nexxen's knowledge base in a way that is actually actionable." "We are already seeing value across the campaign lifecycle - from answering feasibility questions in pre-campaign planning, to surfacing optimisation opportunities in-flight, to accelerating post-campaign analysis." "It is rare to see AI implemented in a way that enhances trader decision-making rather than replacing it, and that balance of innovation and control is what makes this especially compelling for our teams." Forthcoming product development on the nexAI DSP Assistant will include: * Optimisation recommendation agent to drive stronger campaign performance with clear recommendations through adjustments to bids, budgets, audiences and supply * Audience discovery agent to create audience segments leveraging Nexxen Discovery and Nexxen's robust data marketplace * Advanced data integrations with Nexxen Discovery and the Nexxen supply-side platform ("SSP") to apply holistic signals for improvement at every stage of campaign planning and activation * Open connections to third-party application programming interfaces ("APIs") to onboard data valuable to informing planning, performance, measurement and optimisation Critically, even as the sophistication of its capabilities grows, the nexAI DSP Assistant remains autonomous only to the extent that users choose, keeping traders in full control and maintaining complete transparency into campaign adjustments and optimisation. "We are seeing increased frustration in the market with the current roll-out of fully autonomous AI tools that de-centre the very people who know their business best: the planners and traders," said Rayes. "At Nexxen, we are building people-first DSP technology that saves time on manual tasks and launches campaigns to market faster, but leaves the decision-making power fully in our clients' hands, to the degree they want it." The Martechvibe team works with a staff of in-house writers, and industry experts. View More