Senior Data Scientist
Marketing
Posted on 2/7/2024
Roku

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
Consumer Software
Hardware

Company Stage

Series F

Total Funding

$304.3M

Founded

2002

Headquarters

San Jose, California

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-3%

2 year growth

13%
Locations
Cambridge, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Python
Sales
Data Science
R
SQL
Tableau
Marketing
Looker
Data Analysis
CategoriesNew
Data & Analytics
Growth & Marketing
Requirements
  • Bachelor’s degree and 5+ years of advanced analytics experience or a Masters/Ph.D. with 3+ years of experience
  • Strong SQL skills
  • Experience in R or Python
  • Deep knowledge of experimental design and causal inference methods
  • Experience in data management, analytics, data science and reporting
Responsibilities
  • Partner with the Marketing team to identify business problems and develop deep dive analysis that advance marketing strategies to drive device sales to new and existing accounts
  • Develop measurement methodologies that provide insight at scale
  • Research and define key metrics that will govern how we define success
  • Create, test, and implement market segmentation and predictive models that increase marketing effectiveness and efficiency
  • Perform single, cross, and multi-channel (email, push, on-platform, off-platform) tests across the customer lifecycle and deliver insights and optimization recommendations
  • Develop automated reports and pipelines that allow marketers to make decisions quickly
  • Develop, document, and promulgate best practices to champion a hypothesis-driven culture that rapidly tests, measures, and iterates
  • Deliver presentations to communicate findings clearly and effectively to stakeholders
Desired Qualifications
  • Expertise with BI tool such as Looker or Tableau, from data transformation & modeling to creating measures to data visualization & insights
  • Experience in using advanced analytics to inform CRM, Lifecycle Marketing, Partnerships, and performance marketing
  • Highly independent and able to manage relationships with stakeholders
  • Excellent communication and presentation skills with strong data visualization and action-oriented narrative for stakeholder and executive audiences