Full-Time

Demand Generation Specialist

Posted on 3/14/2024

Rootly

Rootly

1-10 employees

Automated incident management platform integration

Data & Analytics

Mid

Toronto, ON, Canada

Required Skills
MailChimp
Communications
SEO
Salesforce
Marketing
Requirements
  • 2+ years of experience in demand generation or digital marketing, preferably in a B2B SaaS environment.
  • Experience in marketing a SaaS product to a technical/developer audience (ideally DevOps or ITSM software)
  • Proven track record of creating and executing successful demand generation campaigns.
  • Strong analytical skills, with the ability to translate data into actionable insights.
  • Experience with marketing automation tools (e.g., Mailchimp) and CRM systems (e.g., Salesforce).
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Creative thinker with the ability to innovate and adapt in a fast-paced startup environment.
Responsibilities
  • Develop and execute a comprehensive demand generation strategy to generate leads, accelerate the sales pipeline, and achieve sales targets.
  • Collaborate with the marketing and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO, and events.
  • Produce compelling copy that resonates with our audience and effectively communicates the value of our niche product.
  • Manage and optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Design and implement A/B testing strategies to improve conversion rates across all channels.
  • Track and analyze campaign performance and marketing metrics to identify trends, insights, and opportunities for improvement.
  • Work closely across the marketing and sales teams to ensure that messaging and materials are aligned with demand generation goals and strategies.
  • Stay updated on industry trends and competitor activities to adapt and optimize demand generation strategies.
  • Manage the marketing budget allocated for demand generation activities, ensuring maximum ROI.

Rootly is an incident management platform that automates manual admin work during incidents, integrating with over 30+ tools including Slack, Confluence, Google Docs, PagerDuty, and more. Trusted by leading companies such as NVIDIA, Squarespace, Canva, Grammarly, and Figma, Rootly helps build a consistent incident response process on Slack.

Company Stage

Series A

Total Funding

$15.2M

Headquarters

San Francisco, California

Founded

2021

Growth & Insights
Headcount

6 month growth

0%

1 year growth

14%

2 year growth

60%
INACTIVE