Assistant Store Manager
Frasers Group
Assistant Store Manager
Frasers Group
Multi-brand sports and fashion retailer
What You’ll Be Doing
Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
Setting high standards for customer experience and ensuring these are consistently met.
Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.
Overseeing merchandising standards to keep the store well-presented and commercially strong.
Assisting with staff training and development, helping the team grow their skills and knowledge.
Supporting inventory management including stock levels, restocking, and accuracy checks.
Overseeing cash handling procedures and store operations, including opening and closing duties.
Promoting a safe, compliant, and well-organised store environment.
Gathering customer feedback and sharing ideas to improve store performance.
Carrying out administrative tasks such as scheduling, payroll, and reporting as required.
About You
Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).
Strong leadership skills with the ability to motivate and inspire a team.
Passionate about customer service with excellent communication skills.
Sales-driven, with experience meeting and exceeding sales targets.
Knowledge and enthusiasm for cycling products is highly desirable.
Organised, adaptable, and comfortable working in a fast-paced environment.
Computer-literate and confident with administrative tasks.
Flexible to work evenings, weekends, and varied shifts in line with store hours.
Why Join Us?
We don’t just sell bikes – we live cycling. As part of Evans Cycles and the wider Frasers Group, you’ll have access to great rewards, development, and opportunities to grow your career.
Here’s what you can expect:
Multi-brand sports and fashion retailer
Frasers Group is a British retail conglomerate with a portfolio of sports, fashion, and lifestyle brands, operating a large network of stores and online platforms. It buys and integrates brands and retailers (often distressed), revamps them, and sells through its multi-brand formats along with services like Frasers Plus and a retail media network. The Elevation Strategy guides its shift from discount, high-volume sales toward a more premium positioning by strengthening brand partnerships and customer experience across physical and digital channels. The company’s goal is to grow a premium, multi-brand portfolio and sustain expansion through both brick-and-mortar and online channels, supported by financial services and media capabilities.
Explore more opportunities at Frasers Group