R

Razer

Develops gaming hardware, software, and peripherals

Senior Marketing Specialist

Marketing Generalist & ManagementUpdated on Nov 12
Full-timeSingaporeNo salary listedIn-person

About the Job

Responsibilities

  • Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
  • Coordinate marketing initiatives across multiple regions and cross-functional teams, ensuring alignment with global publishing strategies.
  • Manage multiple projects simultaneously, ensuring campaign timelines, deliverables, and assets are executed on schedule.
  • Collaborate closely with Creative teams to develop high-quality marketing assets, including key visuals, trailers, and promotional materials.
  • Provide creative direction and campaign guidance to ensure marketing materials align with brand positioning and resonate with target audiences.
  • Monitor campaign performance, market trends, and competitor activities to identify opportunities and refine marketing strategies.
  • Track and evaluate campaign outcomes using brand awareness, engagement, and community growth metrics to inform future marketing strategies.
  • Collaborate with external partners, including agencies, creators, and community partners, to support marketing campaigns and brand initiatives.
  • Drive initiatives that strengthen player engagement and brand visibility across social platforms and gaming communities.

About the Company

Razer

Develops gaming hardware, software, and peripherals

Razer designs and sells gaming hardware and software for gamers and tech enthusiasts. Its products include laptops, desktops, monitors, mice, keyboards, audio devices, and chairs, plus software such as Chroma RGB that customizes lighting and optimizes performance. It differentiates itself with an integrated hardware-software ecosystem, esports sponsorships, and direct-to-consumer sales. Its goal is to be a leading global gaming brand by expanding its hardware-software ecosystem and presence in gaming communities.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Irvine, CA
Founded
1998

Recently Posted Jobs

Explore more opportunities at Razer

See more jobs