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Blissway

Roadside toll collection via WAL-Es

Electrical Engineer - Hardware Design

Full-TimeUpdated on 10/23/2026
$125k - $190k/yr
Junior
Bachelor's, Master's
Denver, CO, USA
In PersonIn-office five days a week, Monday through Friday; occasional remote work may be available.
Hardware EngineeringBoard & Electronics Design

About the job

Requirements
  • At least 2 years of experience building physical hardware, professionally or as a hobbyist.
  • Understand PCB design principles, including schematic capture and layout; Altium experience is useful, but the underlying design knowledge matters more than the specific tool.
  • Have experience taking PCB designs from initial concept through manufacturing and testing, including the required software or firmware.
  • Be fluent in hardware debugging using tools such as oscilloscopes, logic analyzers, and power analyzers in real-world conditions.
  • Have experience designing for reliability, including thermal management, power integrity, signal integrity, and field-environment constraints.
  • Understand hardware-level communication protocols, including SPI, I2C, UART, Ethernet, and CAN.
  • Maintain documentation such as test plans, manufacturing procedures, and design-review artifacts.
  • Hold a BS or MS in Electrical Engineering.
  • Be comfortable working at a startup as part of a core engineering team, taking initiative to determine and complete needed work, and receiving feedback.
Responsibilities
  • Own PCB designs end to end, from concept through field deployment.
  • Review designs, identify improvements, and contribute to design quality and process discipline.
  • Collaborate with software and manufacturing teams and coordinate across those boundaries.
  • Contribute to the transition from rapid prototyping to structured, repeatable product development.
  • Work in person with the team at the Denver office five days per week, with occasional remote work when needed.
Desired Qualifications
  • Experience with product lifecycle management, taking designs from prototype through production release.
  • Exposure to environmental and climatic chamber testing.
  • Experience in power systems design, including solar, battery management, or DC-DC conversion for always-on hardware.
  • IoT or edge-device experience, particularly hardware designed to operate unattended in real-world environments.
  • Experience supporting manufacturing teams and writing documentation for non-engineers.
  • Experience with CAD tools for enclosure and mechanical integration work.
  • Embedded C/C++ or Python experience for test automation.
  • Familiarity with Python, C/C++, Altium, Onshape, oscilloscopes, logic analyzers, Linux, AWS, edge computer vision, CAD, weatherproofing, outdoor deployment, and vertical product integration.

About the company

Blissway uses small roadside devices called Wireless Autonomous Lane Enforcers (WAL-Es) paired with cloud data analytics to identify, track, and toll vehicles without traditional gantries. WAL-Es collect vehicle data from the roadside and feed it to the cloud, where multi-lane tolling, vehicle classification, and occupancy verification for express and HOV lanes are managed, with interim tolling and disaster recovery for continuity. Unlike systems that rely on windshield transponders and gantries, Blissway moves toll monitoring off the road into scalable cloud-powered processing. The goal is to provide a reliable, scalable tolling and traffic-management system for highway operators and government agencies, supported by ongoing service, maintenance, and data analysis revenues.

Company Size

11-50

Company Stage

Seed

Total Funding

$280K

Headquarters

Denver, Colorado

Founded

2019

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Simplify's Take

What believers are saying

  • Blissway.com updated August 17, 2026, signals active commercialization and inbound agency selling.
  • CDOT planned expansion from one pilot to four more work-zone sites in 2024.
  • Denver7 reported July 2025 warnings first, then civil penalties, creating near-term enforcement revenue.

What critics are saying

  • Blissway still has one public contract; CDOT contracting remained ongoing in 2025.
  • Colorado trial expansion starts with one pilot site, not systemwide adoption.
  • If CDOT pauses rollout after failures, Blissway loses its clearest existential customer path.

What makes Blissway unique

  • WAL-Es replace gantries, identified on Blissway.com August 17, 2026, with roadside devices.
  • CDOT awarded Blissway its only-vendor speed-safety contract in September 2024.
  • Blissway combines tolling, HOV occupancy verification, and point-to-point speed enforcement.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Stock Options
  • Hybrid Work Options
  • Unlimited Paid Time Off
  • Paid Vacation

Growth & Insights

6 month growth

-3%

1 year growth

0%

2 year growth

3%