Senior Director - Partnership Sales

Background  

Bay FC is the National Women’s Soccer League (NWSL) team in the Bay Area Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street. Our Club is changing the face of women’s soccer as we know it.

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team is a uniting force, building a culture of belonging and shared pride. We are a beacon of hope and connection, welcoming and embracing all fans. Our stadium is a home for people of all backgrounds and identities. We are the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we aim to inspire and improve the lives of others. 

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win. 

Position Summary

The Senior Director, Partnership Sales at Bay FC is a senior individual contributor responsible for driving sponsorship revenue through the development and sale of integrated brand partnerships. Working closely with the club’s commercial leadership, this role focuses on identifying new business opportunities, building relationships with brands and agencies, and executing partnership sales that support the club’s commercial growth.

The Senior Director will play a key role in advancing the club’s sponsorship efforts through proactive outreach, creative solution development, and disciplined pipeline management. This position requires a highly motivated seller who thrives in a fast-paced, collaborative environment and enjoys building meaningful brand relationships within the sports and entertainment landscape.

Responsibilities

Partnership Sales & Revenue Generation

• Drive new sponsorship revenue through proactive outreach, relationship development, and strategic prospecting across regional and national brands.

• Identify and cultivate new partnership opportunities across multiple categories.

• Manage the full sales cycle including prospecting, pitching, negotiation, and closing partnership agreements.

• Build and maintain a strong sales pipeline with a consistent focus on achieving individual revenue targets.

Partnership Development

• Develop tailored partnership proposals that leverage business intelligence data and align brand objectives with Bay FC’s platform and assets.

• Collaborate with internal and agency partner teams to design creative, integrated partnership concepts.

• Work with marketing, creative, and community teams to ensure partnership programs are aligned with club initiatives.

• Support the transition of sold partnerships to activation teams while maintaining strong partner relationships.

Relationship Management & Industry Engagement

• Build and maintain relationships with brand marketers, agencies, and key industry stakeholders.

• Represent the club in meetings, presentations, and networking opportunities with potential partners.

• Maintain a strong understanding of sponsorship trends and opportunities within sports and entertainment.

Sales Operations

• Maintain accurate pipeline tracking and activity reporting within CRM systems.

• Collaborate with commercial leadership teams on revenue forecasting and sales planning.

• Ensure partnership agreements are structured effectively and align with organizational standards.

Qualifications

• Significant experience in sponsorship sales, partnership development, or revenue generation within professional sports, entertainment, media, or related industries.

• Proven track record of generating new business and closing partnership deals.

• Experience developing customized sponsorship or marketing partnership proposals.

• Strong network across brand marketers and/or agencies is preferred.

• Excellent presentation, negotiation, and relationship-building skills.

• Highly self-motivated with strong organizational and pipeline management abilities.

• Ability to work collaboratively across internal teams in a fast-paced environment.

Compensation:
The anticipated salary range for this role is between $130,000- $150,000 with an expected OTE of $300,000.. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope. 

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.