P

Publicis Groupe

Runs advertising and digital transformation services

Director Strategy

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$105.2k - $151.1k /yrIn-person

About the Job

Requirements

  • Embrace PHM values of accountability, collaboration, empathy, equanimity, integrity, and respect.
  • Have a proven ability to manage people and projects.
  • Have a proven ability to earn the respect of clients, internal partners, and peers.
  • Think creatively and act proactively.
  • Have 5–7+ years of media planning experience.
  • Have 2+ years of recent HCP media strategy experience.
  • Have 2+ years of management experience.
  • Have 2+ years of cross-channel media planning experience.
  • Have pharma media experience across diverse conditions, disease states, and audiences, including direct-to-consumer, healthcare professional, and payer audiences.
  • Understand the total marketing process and the strategic role of media.
  • Have an in-depth understanding of media channels’ roles in a plan.
  • Have expertise in media research tools and software.

Responsibilities

  • Manage the Strategy team’s day-to-day work and support the VP of Strategy.
  • Build trust, model inclusion, and show respect for all employees.
  • Collaborate with cross-functional teams and calmly react to and resolve issues.
  • Take accountability for the team’s deliverables and communicate business initiatives and client requests clearly.
  • Ensure the Strategy team is trained on tools and processes, and ensure new hires are onboarded and trained.
  • Participate in formal development processes, including performance management, goal-setting, and midyear and annual reviews.
  • Develop lower-level talent on assigned accounts and participate in PHM’s interviewing efforts.
  • Manage the team’s delivery of client and agency requests.
  • Oversee media strategy, approach, and plans for each account, and help the VP of Strategy drive the planning process.
  • Manage multiple accounts and transition between them as needed.
  • Provide initial perspectives on media strategies and approaches.
  • Own media channel mix, initial budget allocation, and rationale.
  • Collaborate with internal cross-functional leaders to align deliverables with client needs.
  • Represent cross-functional teams in client and agency partner meetings when those teams are absent.
  • Provide input on deliverable timelines in partnership with cross-functional teams.
  • Continuously improve personal, team, and client deliverables.
  • Contribute to new business efforts as needed.
  • Build day-to-day relationships with appropriate clients on assigned brands.
  • Provide input to clients to help shape their marketing priorities.
  • Model outstanding client service and drive professional standards for the team’s written and verbal communications.
  • Proactively self-educate on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs