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Publicis Groupe

Runs advertising and digital transformation services

Audience Strategy Director

Technology & Systems ConsultingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong client leadership skills, with experience advising senior stakeholders and building trusted, collaborative relationships.
  • Demonstrable experience creating strategic roadmaps and bringing different teams together to turn direction into action.
  • A strong understanding of audience strategy, identity and the use of first-party, second-party and partner data to support growth.
  • Sound knowledge of the digital media, marketing technology and advertising technology landscape, with the ability to communicate technical subjects clearly to varied audiences.
  • Familiarity with audience and planning platforms such as Epsilon, Lotame, Growth OS or scenario-planning tools, or experience with comparable technology.
  • An understanding of taxonomy, its role in connected planning and the principles required to support effective governance.
  • A curious and pragmatic approach, with the confidence to navigate complex organisations, guide new ways of working and lead through collaboration.

Responsibilities

  • Lead the development and delivery of regional data and technology roadmaps, aligning client priorities, global direction and local market needs.
  • Build trusted relationships with senior client stakeholders, turning complex data and technology topics into clear recommendations and decisions.
  • Shape audience strategies that support sustainable growth, using data and identity to help brands identify, understand and engage the right audiences.
  • Adapt global audience frameworks for regional and market use, providing clear guidance that enables effective local activation without owning media planning or execution.
  • Advise the client on identity, data partnerships, audience technology and planning tools, ensuring solutions address strategic marketing challenges.
  • Collaborate with planning, strategy, data science, analytics and market teams to embed audience thinking throughout the client’s planning processes.
  • Lead and support members of the Data & Technology team, creating clarity around priorities and helping colleagues deliver connected, high-quality client work.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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