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Roche

Global pharmaceuticals and diagnostics company

Marketing Management

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or higher is required.
  • A multinational company background is required.
  • Seven to ten years of experience in marketing and/or sales is required.
  • Strong communication and presentation skills in Chinese and English, both oral and written, are required.
  • Strong execution capability and cross-functional communication are required.
  • Adaptability to different cultures and business styles is required.
  • A collaborative and supportive approach to teamwork is required.
  • A strong understanding and commitment are required.
  • Innovation, self-motivation, and the ability to drive results are required.
  • Strong learning agility is required.

Responsibilities

  • Manage market research needs for products or therapeutic areas within the organization.
  • Conduct and manage primary and secondary market research projects, including labeling and advertising.
  • Provide marketing insight and direction to optimize strategic products.
  • Analyze data and make strategic recommendations.
  • Contribute to the annual business plan and maximize market potential.
  • Interpret and translate scientific clinical data into commercial implications.
  • Direct development of the company marketing plan and supporting sales activities for specific products or product lines, including assessment of potential markets.
  • Establish pricing strategies, develop budgets, and monitor expenditures.
  • Develop short- and long-range strategies for product expansion as needed.
  • Interface with Product Development, Production, and Manufacturing to develop new products or enhance existing products or product lines.
  • Act as a technical advisor for specific products as needed.
  • Oversee market analysis, monitor competitive activity, and identify customer needs.
  • Define vision, strategies, and tactics.
  • Select, develop, and evaluate employees to ensure the efficient operation of the function.

Desired Qualifications

  • Seven years of pharmaceutical or relevant marketing experience is preferred.
  • A background in medical, marketing, or commerce is preferred.

About the Company

Roche

Global pharmaceuticals and diagnostics company

Roche is a global leader in pharmaceuticals and diagnostics. It develops medicines and diagnostic tools that help detect, monitor, and treat diseases, using research and biotechnology to drive new therapies and tests. Roche combines drug development with in-house diagnostic products to support personalized medicine, where treatments are tailored to individual patients based on test results. Its approach differs from many peers by integrating drug discovery with diagnostic capabilities and by expanding its research through strategic acquisitions (like Genentech) to strengthen its biotechnology and R&D capabilities. The company’s goal is to improve patient outcomes and healthcare worldwide by delivering reliable medicines, accurate diagnostic tests, and data-driven care.

Company size
1-10
Company stage
IPO
Headquarters
Basel, Switzerland
Founded
1896

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