Fabletics is a direct-to-consumer activewear brand co-founded by Kate Hudson, offering stylish and affordable workout clothes through a VIP subscription model. Members receive personalized outfit recommendations each month and can shop or skip by the 5th of the month; skipping avoids a $49.95 charge that becomes a member credit for future purchases. The company earns revenue from the VIP membership, individual sales, and its retail stores. It differentiates itself by providing personalized outfits at accessible prices and by engaging in social responsibility initiatives with charities like the NAACP Legal Defense Fund and Black Lives Matter. Its goal is to motivate and support women in leading healthy and active lives by making fashionable, functional activewear widely available.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
El Segundo, CA
Founded
2013
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?