About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you’ll find it with us.

The Opportunity - Partner Program Manager

As a Manager, you will be responsible for visioning, strategizing, and leading the North American Partner Program for the Accountant Channel through developing multi-year plans, comprehensive projects, partner education and resources as well as engagement initiatives. In this role, you will find and manage growth opportunities to attract, engage and convert accounting professionals to our Accounting Partner Program and education offerings. You will create virtual and in-person events, run our Partner Advisory Council (FreshPAC) engagements along with a new Ambassador program and execute on sponsorships at accounting events and tradeshows including measurement against pre-defined success metrics. 

Reporting to the Senior Marketing Manager for Accountants, you will bring these opportunities to life, collaborating cross-functionally with the Marketing, PR, Sales, Education and support teams as well as with external agencies as needed.

The ideal candidate for this role is a self-motivated individual with a passion for building relationships, driving thought leadership initiatives, and positioning an organization as an industry leader. This individual can creatively problem solve and has extensive experience creating, organizing and executing on complex plans and projects - from strategizing through to success measurement plus everything in between. Finally, the ideal candidate has a mindset of deep ownership and accountability, where no job is too big or too small if it can lead to differentiating ourselves from the competition, enhancing our partner experience or uncovering growth.

NOTE: This role can be worked remotely from the above location. 

What You’ll Do as a Partner Program Manager:

• Create and Manage Programs to attract Accounting Professionals to join the FreshBooks Accounting Partner program:

  • Collaborate with the Senior Marketing Manager and internal teams to develop and execute partner program conversion campaigns to help deliver our top of the funnel targets, as defined by the budget, for example Applied, Certified, and Active Partner KPIs.
  • Execute product collaborations, education, sponsored content, giveaways, events, and other activities that result in modern accounting professionals joining the FreshBooks Accounting Partner Program.
  • Maximize lead generation and conversion opportunities in collaboration with marketing and sales teams towards achieving top of funnel targets.
  • Leverage content and engagement strategy for social media platforms to support the Partner Program goals and lead execution on the plan with the support of a social media coordinator
  • Identify, join and participate in Accounting Associations and other accounting profession forums to raise FreshBooks profile and attract partners to join our program
  • Continuously innovate and introduce new ways to attract, engage and convert accountants to the FreshBooks Accounting Partner Program.
  • Optimize and improve performance by regular monitoring of all campaign and event performance metrics (virtual and in-person), analyzing and socializing key metrics such as reach, engagement, conversions, and sentiment.
  • Work with the Marketing and PR teams to ensure all marketing channels deliver expected performance and results, making recommendations for adjustments and improvements as needed.
  
  

  Create and Manage Programs to engage and convert Accounting Professionals to become Active Partners in the FreshBooks Accounting Partner Program: 

  • In collaboration with the Head of the Accountant Channel, define and launch the new Ambassador program and a refreshed FreshPAC program, designed to promote FreshBooks to the Accounting industry.
  • In collaboration with the Head of the Accountant Channel, finalize Ambassador and FreshPAC partnership agreements, including compensation, deliverables, exclusivity, and disclosure requirements.
  • Provide guidance and support to Ambassadors and FreshPACs in creating valuable content and weekly engagements that aligns with our brand guidelines and campaign objectives.
  • Together with the Partner Program team, monitor and optimize the Ambassador and FreshPAC Programs’ performance and deliverables, ensuring they meet agreed-upon timelines and quality standards.
  • In collaboration with the Head of the Accountant Channel, develop and execute effective onboarding journeys and engagement touchpoints for Partner Program members.
  • Working in collaboration with the Sales group, Education, Marketing and PR teams, introduce new programs that help to engage and convert the Accounting Partner Community.
  • Along with the Education Manager, create and build an education strategy, plan and subsequent training collateral to achieve our education and certification targets while equipping accounting professionals with the knowledge they need to adopt FreshBooks and the Collaborative Accounting™ methodology.  
  
  

  Compliance and Reporting:

  • Prepare regular reports and presentations on program and education conversion campaigns and initiatives, highlighting key findings, successes, and areas for improvement.
  • In collaboration with the Partner Program team, maintain accurate records of Ambassador and FreshPAC contracts, payments, and performance metrics.

What You’ll Bring to the Role

• A post-secondary education in marketing, communications, or a related field
• 5+ years experience in marketing, programs, and/or community building 
• Proven success running complex projects and initiatives from ideation through to retrospective analysis and reporting
• A detailed understanding of social media platforms, including LinkedIn, Twitter, Instagram and Facebook
• Experience with analyzing customer or partner data and understanding their behavior to find insights
• Experience collaborating with a diverse set of stakeholders and influencing cross-functional teams with end to end ownerships on delivering projects
• Experience using data/analytics to measure the effectiveness of your work, effectively sharing it internally and making data-driven recommendations 

You’ll Stand Out If You Bring Experience In

• Experience in the SAAS industry
• Experience partnering closely with accountants.

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you’re passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our full-time employees:

• 🩺 Comprehensive Health and Wellness Benefits. Including retirement savings programs matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
• 📚 Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.
• 🌱Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and remote FreshBookers receive a home office credit to set up your home office.
• 🤗 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• 🚀 Accelerated growth. 3 week dedicated company onboarding, career development through continuous coaching, training, and learning on the job, and a bi-annual review process.

Closing

Even if your experience doesn’t meet every bullet on the above lists, we’d love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or [email protected].