Full-Time
On-trade sampling platform for brands
$170k - $220k/yr
New York, NY, USA
In Person
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Dusk is a UK free drink app that acts as a full-service platform for brands to run on-trade sampling campaigns. It connects brands with about 4,000 venues, from independents to nationals, so they can serve their perfect drink to Millennial and Gen-Z customers at scale. The product works by coordinating sampling at partner venues, tracking every serve in real time to gather accurate preference data, and charging on a pay-per-serve basis with a guaranteed return on investment. Dusk aims to turn brand awareness into trial by delivering high-visibility sampling within the on-trade and supporting brands in building relationships with national chains, while delivering up to 5 million brand impressions per month.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2014
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After tasting it ourselves and posting online, it became pretty clear that people wanted to try it too, putting their night out in the chatbot’s hands – Drinks Digest teamed up with OTHERWORLD, the perfect partner for cocktails and technology to bring this virtual reality to London.”