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ASSA ABLOY

Global leader in access solutions

Regional Sales Manager - Linen Management Solutions

Field SalesUpdated on Nov 15
Full-timeBarcelona, SpainNo salary listed

About the Job

Requirements

  • At least five years of successful B2B sales experience in hospitality technology, hotel operations solutions, commercial laundry, linen services, or a closely related field.
  • Experience managing long-cycle, multi-stakeholder opportunities involving software, hardware, services, and operational change.
  • A bachelor's degree or equivalent combination of education and relevant commercial experience.
  • A demonstrated record of converting complex new-business opportunities, beyond building relationships or early-stage pipeline.
  • A strong understanding of hotel operations and the credibility to engage general managers, rooms and housekeeping leaders, finance, procurement, IT, and ownership stakeholders.
  • Consultative solution-selling skills, including discovery, value quantification, business-case development, objection handling, negotiation, and closing.
  • The ability to distinguish genuine buying commitment from interest, qualify out weak opportunities, and focus time on accounts with a credible path to revenue.
  • The ability to create demand for a developing solution category and translate operational pain into a funded transformation initiative.
  • Experience selling across multiple countries and cultures, with sound judgment on local buying processes and stakeholder expectations.
  • Strong territory planning, account prioritization, and time-management skills, with the ability to balance direct hotel selling and selective laundry or supplier development.
  • Disciplined use of CRM, sales processes, prospecting tools, forecasting, and performance metrics.
  • Proficiency with Salesforce or a comparable CRM, including pipeline management, opportunity notes, forecasting, and account planning.
  • Proficiency with Microsoft 365 applications and virtual presentation, collaboration, and prospecting tools.
  • The ability to learn and confidently demonstrate HID Textile Services software, hardware, and RFID-enabled workflows.
  • Applicants must be currently and legally authorized to reside and work in the hiring country.

Responsibilities

  • Own direct sales growth within the assigned EMEA territory, focusing primarily on luxury and full-service hotels, resorts, hotel management companies, and selected ownership groups.
  • Build and convert a qualified pipeline through targeted outbound prospecting, industry relationships, referrals, the installed base, and timely follow-up of inbound demand.
  • Sell HID Acuity and Invotion Linen Management solutions according to each customer's operational needs, priorities, and readiness to change.
  • Lead discovery with hotel operations, finance, procurement, IT, and ownership stakeholders to quantify pain points, define requirements, and establish measurable business outcomes.
  • Reach economic buyers early, confirm decision criteria and funding, map the buying process, and maintain mutual action plans that create urgency and advance opportunities to close.
  • Develop ROI cases, proposals, demonstrations, site assessments, and pilots that connect solution capabilities to labor efficiency, inventory visibility, loss reduction, and guest-service outcomes.
  • Coordinate internal resources for solution design, technical validation, pricing, contracting, and implementation handoff while maintaining accountability for deal progression.
  • Develop regional commercial laundries and linen suppliers as a secondary channel by selling HID RFID textile tags, building referral relationships, and identifying partner-led hospitality opportunities; coordinate national or multi-country accounts with Sales leadership.
  • Maintain accurate Salesforce activity, pipeline stages, close plans, and forecasts; deliver against quarterly and annual revenue targets with disciplined inspection of pipeline quality and conversion.
  • Represent HID at relevant hospitality and textile-services events, monitor competitors and market trends, and share customer insight that improves go-to-market execution and product positioning.

Desired Qualifications

  • Established relationships within the EMEA hotel market are strongly preferred.
  • Relevant commercial laundry or linen-supplier relationships are an advantage.
  • Knowledge of linen, laundry, RFID, or inventory-management workflows is advantageous.

About the Company

ASSA ABLOY

Global leader in access solutions

ASSA ABLOY provides access solutions including mechanical locks and electronic security systems to secure doors, buildings, and identities. Its products work by combining physical locks with digital access control: mechanical locksets for doors, electronic locks and smart cylinders that can be opened via codes, cards, keys, or mobile apps, and identity solutions from HID Global that manage secure credentials and access permissions across systems. The company differentiates itself through a large, diversified portfolio of brands and products, a long track record of strategic acquisitions (such as Yale Locks and HID Global), and a global presence in over 70 countries, which lets it serve many customers and integrate hardware with software and identity management. The goal is to maintain leadership in the access-solutions market by expanding offerings, geographic reach, and coordination across physical security and identity technologies.

Company size
10,001+
Company stage
IPO
Headquarters
Stockholms kommun, Sweden
Founded
1880

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