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Red Bull

Manufactures and markets energy drinks

Culture & Sports Specialist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of work experience in the culture, music, dance, or sports industry, with a broad understanding of the landscape.
  • Experience working with artists, athletes, and related entities such as management teams and labels.
  • Established connections across sports and culture scenes and environments.
  • Ability to design and organize events and projects of all scales, with budgets ranging from HKD 1,000 to HKD 1 million.
  • Ability to multitask and work in cross-functional teams with different objectives and personalities.
  • Strong management skills for leading external agencies and freelancers.
  • Clear understanding of youth culture, the music and culture industry, local and global sports, and entertainment.
  • Entrepreneurial, action-oriented approach supported by continuous learning and applying appropriate best practices.
  • Creative and innovative mindset, open to new ideas.
  • Proficiency in Microsoft Office tools, including PowerPoint, Excel, and Word.
  • Bachelor's degree in general marketing, event marketing, sports marketing, business, or media.
  • Fluency in written and spoken English and Cantonese.

Responsibilities

  • Develop and execute long-term local Culture & Sports Marketing strategy and projects aligned with global and local priorities.
  • Identify emerging trends, talent, communities, and opportunities across sports, culture, music, dance, skate, fitness, gaming, mass sports, and youth passion points.
  • Build a strong network in Culture & Sports, stay informed about the local community, and identify upcoming trends and movements.
  • Deliver high-quality events and projects of all scales, and activate international projects and athletes.
  • Plan and implement branding strategies for Red Bull projects, athletes, and third-party events.
  • Contribute innovative and unique content to Red Bull's worldwide success.
  • Identify, recruit, and manage artists, athletes, opinion leaders, and key partners; set and track individual targets to optimize brand fit, impact, and efficiency.
  • Build a portfolio of key artists for projects and programs within the World of Red Bull.
  • Lead authentic product seeding and usage in focused communities with athletes and opinion leaders, and ensure effective communication about the brand and product.
  • Build strong relationships with global and local artists, dancers, and athletes, and maximize local and emerging activations.
  • Maintain Red Bull's credibility as an everyday beverage in Culture & Sports scenes and among opinion leaders, athletes, agencies, promoters, authorities, industry stakeholders, and media.
  • Ideate, design, and execute distinctive Red Bull events and artist and athlete project programs.
  • Develop concepts tailored to Hong Kong consumers that create memorable experiences for participants and spectators and generate unique media content.
  • Maximize authentic brand and product exposure online and offline.
  • Ensure effective logistics and event-tool handling.
  • Generate an effective third-party events program.
  • Manage partnership and sponsorship negotiations.
  • Partner closely with the Media Network, Brand, Student Marketing, and sales teams, as well as external agencies.
  • Maximize project opportunities through clear and consistent communication before, during, and after activations.
  • Ensure Culture & Sports programs contribute to local marketing and business objectives and targets.
  • Act as the local subject matter expert, driving alignment and excellence across consumer touchpoints.
  • Run the program to high standards of professionalism, efficiency, budget transparency, legal compliance, sales orientation, and creativity.
  • Manage annual Culture & Sports marketing budgets and allocate resources effectively and efficiently.
  • Define key performance indicators, evaluate program effectiveness, and develop actionable insights and best practices.
  • Identify innovative concepts and new opportunities to enhance program impact and return on investment.
  • Document all activities comprehensively and on time.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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