D

DIM

Trade Marketing Retail Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRueil-Malmaison, FranceNo salary listed

About the Job

Requirements

  • A higher-education qualification in Marketing, Communication, or Commerce is required.
  • Significant experience in Trade Marketing, Retail Marketing, or Commercial Activation is required, ideally in a multi-channel retail environment.
  • Ability to translate marketing strategy into concrete activations and ensure execution in stores.
  • Retail culture and commercial awareness.
  • Analytical mindset and performance orientation.
  • Creativity and ability to make proposals.
  • Rigor and organizational skills.
  • Interpersonal ease.
  • Autonomy and ability to manage several projects simultaneously.

Responsibilities

  • Define and coordinate the Trade Marketing strategy in line with the Marketing, Merchandising, and Design plan across three networks.
  • Conduct field visits and adapt the Trade strategy to the different networks.
  • Develop window displays, including staging, verifying asset requirements, and liaising with Visual Merchandising to ensure correct execution and cohesion.
  • Analyze window-display performance using return on investment, key performance indicators, and product sales.
  • Communicate with and train teams through internal communications, newsletters, webinars, workshops, Visual Merchandising workshops, and Retail conventions.
  • Monitor store implementations, ensure correct in-store execution, and debrief in collaboration with Regional Managers.
  • Manage store requests and specific orders, including mannequins, badges, hangers, and shopping bags.
  • Propose and implement promotional mechanics from design through in-store execution.
  • Provide IT support for promotional mechanics or customer relationship management activities.
  • Analyze performance through the animation plan.
  • Define seasonal action plans through the animation plan.
  • Manage point-of-sale advertising orders across three networks and seven concepts, including preparing briefs for printers and agencies.
  • Manage sales events at Autun and outlets.
  • Collaborate and communicate with shopping centers on visibility, newsletters, toolkits, animation plans, and promotions.
  • Coordinate and create customer relationship management communications, including newsletters and text messages; implement, monitor, and analyze customer relationship management tests.
  • Manage loyalty-program communications and specific operations.
  • Brief the promotional-gift partner, coordinate cross-functional meetings, centralize needs, and schedule deliveries.
  • Manage Google business listings.
  • Manage store opening and anniversary events.
  • Coordinate communications with Marketing and Communications, including scheduling meetings.
  • Manage specific asset requests.
  • Ensure in-store execution of the overall strategy.
  • Create specific competitor benchmarks, including category expansion such as Warm/Relax&Go.
  • Analyze competitors' window displays, trade marketing, promotions, commercial activations, and benefits.
  • Create specific communications for store openings and closings, including hoardings, flyers, and newsletters.
  • Define and coordinate events, inaugurations, and communications.
  • Manage the budget.
  • Manage invoicing and create purchase orders, approximately 30 per week.
  • Place miscellaneous orders for stores.
  • Manage commercial relationships with sound-system and image-broadcasting companies.

About the Company

DIM

Company size
1-10
Company stage
Not listed
Total funding
Not listed
Headquarters
California, United States
Founded
Not listed

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