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Full-Time

VP – Client Growth

ESP / Cdp

Confirmed live in the last 24 hours

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Data & Analytics
Enterprise Software
AI & Machine Learning

Compensation Overview

$150k - $250kAnnually

Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 10+ years of high-value software sales experience
  • Experience selling SaaS platforms to marketing and information technology teams
  • Demonstrated sales track record developing and managing regional accounts
  • Proven track record of forecasting and closing
  • Excellent oral and written communications skills including strong presentation/demo skills both in person and via phone/web presentation
  • Strong technology skills
  • Knowledge of industry sectors such as Retail, Financial Services, and Travel & Hospitality is a plus
Responsibilities
  • Identify, Engage and Develop VP and Executive Level contacts within CRM customer accounts across the brand’s entire ecosystem.
  • Generate business opportunities through professional, dedicated research, and prospecting using strategic methods to build meaningful and relevant dialogue with customers poised for growth.
  • Set a strategic revenue growth plan in collaboration with assigned brands and through orchestration with Customer Success and key SME internal experts to help build value during the discovery and validation process with customers.
  • Manage internal and external complexity to deliver measurable business impact for high client satisfaction.
  • Develop and execute comprehensive strategic account plans and specific Zeta solutions aligned to the customers economic drivers. Understand at a deep level how and why each account makes buying decisions.
  • Analyze customer business goals, objectives, needs, process and existing infrastructure.
  • Establish trusted relationships with CMOs and other client executives to originate and drive new opportunities in existing accounts to position our capabilities.
  • Embrace and adhere to Zeta sales processes to internally communicate goals for account ROI models, short- and long-term opportunities, and prepared key players.
  • Lead the sales cycle - from lead generation to closure driving all aspects of the sales cycle including, proposals, scoping, pricing, and contract negotiations.
  • Be able to clearly articulate the competition’s positioning and the Zeta winning strategy.
  • Leverage and lead internal SME’s to drive opportunities, customer understanding, and adoption of Zeta solutions.
  • Accurately forecast Opportunity stages and close dates.
  • Coordinate activities with other Zeta divisions to increase overall customer scale and adoption.
  • Align with Zeta Partners to accelerate Opportunities and customer engagement.
  • Be a source of insight about your territory and communicate product and marketing needs back through the organization.
  • Provide solution and pricing recommendations based on customers' business needs and usage patterns.
  • Meet or exceed quarterly and annual revenue targets.

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time view of customer behavior and preferences, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intents, to help brands understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored solutions that improve marketing effectiveness. The company's goal is to help brands acquire and retain customers more effectively, ultimately increasing their overall value.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's support for AWS for Advertising & Marketing initiative can accelerate the transformation of advertising and marketing for enterprises.
  • The launch of Zeta NEXT showcases their leadership in AI-powered marketing technologies, offering hands-on experiences and best practices to industry professionals.
  • Achieving carbon neutrality and committing to long-term sustainability goals can attract eco-conscious clients and partners.

What critics are saying

  • The marketing technology sector is highly competitive, with constant innovation required to stay ahead.
  • Relying on acquisitions like ArcaMax for growth can pose integration challenges and potential cultural clashes.

What makes Zeta Global unique

  • Zeta Global leverages advanced AI and a vast array of consumer signals to provide a highly efficient marketing cloud, setting it apart from traditional marketing solutions.
  • Their commitment to sustainability, achieving carbon neutrality in 2022, positions them as a forward-thinking company in the marketing technology space.
  • The acquisition of ArcaMax enhances Zeta's data cloud capabilities, providing a richer dataset for more targeted marketing efforts.

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