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AGCO

Global agricultural equipment manufacturer and solutions

National Sales Manager - Valtra, Italy

Business Development & PartnershipsUpdated on Nov 14
Full-timeBreganze, Italy

About the Job

Requirements

  • At least 5 years of experience in a sales role and knowledge of sales and marketing in the agricultural machinery business.
  • Expert knowledge of the various functions within an agricultural machinery dealership.
  • A high level of PC skills, including Outlook, Excel, PowerPoint, and Salesforce.
  • Expertise in team management.
  • Good knowledge and understanding of the brand organizational structure, with expert knowledge of the industry and AGCO.

Responsibilities

  • Agree with brand sales and marketing leads on key objectives for the brand within assigned areas of responsibility, including target volumes, margin, market share, and brand development, and plan to meet or exceed them.
  • Manage the local brand team and develop the appointed dealer network to achieve objectives and KPIs; agree personal goals, monitor staff and dealer performance, coach as needed, and develop plans to maximize opportunities.
  • Develop the brand within the appointed dealer network so dealers see the brand as beneficial and profitable to their businesses; understand the functionality of parts and service departments.
  • Work with the Distribution Management team to ensure territory coverage through dealer appointments or training programs that improve dealer-network skills.
  • Manage sales funnel, key accounts, and fleet deals; drive growth through the Valtra Power Program with selected dealers for 2026–2028; develop the team and customer experience; and implement initiatives in line with brand strategy.
  • Develop sales campaigns and plans, agree pricing and discount levels with brand sales, marketing, and finance, and ensure dealer plans achieve volume and margin objectives, monitoring progress and implementing corrective actions.
  • Compile dealer business plans with volume and market-share targets, install them with every dealer, and provide monthly progress reports for follow-up.
  • Work with the Distribution Management team to ensure effective dealer coverage and appropriate training through AGCO Academy or external providers.
  • Manage team performance through regular one-to-one reviews, identify training or coaching needs, and provide training, coaching, and support to internal and external staff for company initiatives.
  • Work with Distribution Management to ensure dealers implement AGCO Dealer Standards; promote a strong brand image; and manage new and used inventory, RLP spend, and OPEX spend within agreed budgets.

About the Company

AGCO

Global agricultural equipment manufacturer and solutions

AGCO designs, manufactures, and sells agricultural machinery and related services for farmers around the world. Its product lineup includes tractors, combines, hay equipment, and other farming gear, along with high-tech smart farming solutions that use sensors, data, and software to optimize field operations and yields. The company operates through a portfolio of global brands and focuses on turning its equipment into a full-service agricultural solution, combining hardware with precision agriculture capabilities. Unlike many peers that rely on a single brand or product line, AGCO grows through acquisitions and now offers a diverse set of brands under one umbrella, enabling a broad reach and a range of specialization from traditional machinery to advanced farming technology. The goal is to help farmers feed a growing world by providing reliable equipment and digital farming tools that improve productivity and efficiency.

Company size
10,001+
Company stage
IPO
Headquarters
Duluth, GA
Founded
1990

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