Director Brand Success - TikTok Shop

SuperOrdinary is a growth partner and marketplace expert helping consumer brands scale through social commerce, powered by short-form video and livestream shopping. 

Role Overview 

The Director of Brand Success is the GM for their pod, owning full team P&L (revenue and expenses) for a portfolio of TikTok Shop accounts and leading a team of 3–5 Brand Leads (Senior Manager level), plus shared/fractional resources as needed. This role is accountable for profitable growth, forecasting accuracy, and expense discipline while advising brands on end-to-end TikTok Shop strategy across lifecycle stages (launch, growth, maturity/optimization, turnaround). The Director of Brand Success is the senior escalation point for complex client situations, aligns cross-functional teams (creator/affiliate, live, paid media, operations, finance), and sets the standard for strategic thinking and execution. 

Beyond the operational rigor, we're looking for someone who genuinely lives and breathes TikTok Shop. This is a platform that changes weekly, the people who win here are the ones who are already spending their free time on TikTok, following the top creators and operators, and thinking about TTS even when they're off the clock. 

Key Responsibilities 

1) Team P&L Ownership (Core) 

• Own end-to-end P&L for your team/pod: revenue, direct costs, and operating expenses; drive profitable growth. 

• Set revenue targets and manage delivery against them (retainers, commission structures, service scopes, renewals, and expansion). 

• Build and manage monthly and quarterly forecasts, budgets, and variance analyses (actual vs. plan) for both revenue and expenses. 

• Control and optimize team expenses, including headcount planning and utilization, contractor/freelancer spend, tools/software, and other operating costs tied to account delivery. 

• Improve unit economics by brand and by workstream (affiliate, live, paid media, operations): contribution margin, gross profit, and efficiency metrics. 

• Make resourcing tradeoffs to protect delivery quality while meeting profitability targets. 

2) TikTok Shop Lifecycle Strategy, GTM Architecture, and Brand Budget Ownership 

• Design the end-to-end TikTok Shop strategy by brand lifecycle stage (launch, growth, maturity/optimization, turnaround) with clear KPIs, timelines, and owners. 

• Own the brand-level growth plan and the financial plan together: advise on brand budgets and P&L levers (paid media spend, creator/affiliate commissions, sampling/seeding, promos/discounts, live production costs, and operational investments). 

• Build business cases and scenario plans (base/upside/downside), recommend budget allocation shifts across levers, and ensure strategy decisions are grounded in ROI and profitability targets. 

• Lead multi-quarter roadmaps and GTM plans for launches, tentpoles, and major campaigns; ensure cross-functional alignment and execution discipline. 

• Partner with cross-functional leaders to align creator/affiliate, live programming, paid media, and operations into one cohesive plan for each brand. 

3) Executive Client Leadership 

• Own senior stakeholder relationships for priority accounts; coach Brand Leads on executive presence and relationship management. 

• Lead QBRs/MBRs and deliver executive-ready narratives that translate data into clear decisions and next steps. 

• Proactively manage risk, expectations, and escalations; course-correct quickly when performance, profitability, or renewals are at risk. 

4) People Leadership: Manage 3–5 Brand Leads 

• Coach and develop Brand Leads to strengthen strategic thinking, prioritization, and operational rigor. 

• Hold Brand Leads accountable for financial outcomes (revenue delivery, cost discipline, forecast accuracy) and client success. 

• Recruit, onboard, and retain talent; run performance reviews and support career development and succession planning. 

5) Operating System & Scalable Process 

• Establish portfolio and team operating cadences (weekly business reviews, experiment logs, post-mortems) and scalable playbooks. 

• Partner with internal teams (ads, live, ops, finance) to unblock issues, ensure clean handoffs, and maintain delivery quality. 

• Drive adoption of SOPs, documentation, and knowledge sharing across the team. 

6) Market & Platform Expertise 

• Bring deep market knowledge in relevant categories (beauty, fashion, personal care) and translate consumer, competitive, and cultural insights into commercial strategy. 

• Stay ahead of TikTok Shop policies, algorithm shifts, category trends, and best practices; rapidly operationalize changes across your portfolio. 

• Be a quick learner who can ramp into new brands, categories, and platform tools with speed and strong judgment. 

Qualifications 

• 5–8 years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles — ideally with significant time at a DTC growth agency serving beauty or personal care brands. 

• Strong personal fluency with TikTok Shop. Hands-on TTS experience is ideal; at minimum, you're actively on the platform, follow the top creators and operators, and can speak credibly about what's working in TTS right now. Bonus if you run your own shop or have been experimenting on the side. 

• 2+ years managing people or leading teams, including performance management and coaching. Experience managing managers is a plus but not required — we're open to strong senior ICs ready for the step up. 

• Proven experience owning a P&L or significant channel/account budget that includes both revenue and expense management (budgeting, forecasting, staffing/utilization, variance management). 

• Deep category/market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts. 

• Strong analytical rigor: KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights. 

• Exceptional executive communication (written, verbal, decks) and comfort influencing senior stakeholders. 

• High ownership, high standards, and low-ego collaboration in a fast-changing environment. 

• Smart, scrappy, and willing to learn — you enjoy operating in a category that changes weekly. 

• Plus: strategic consulting experience and/or in-house consumer brand experience (e-commerce, growth, or marketplace roles). 

What We Offer 

• Career Growth: Join a rapidly growing global social commerce business as we expand our presence in New York City. Be part of an exciting opportunity to help establish and grow our Manhattan-based team, with significant potential for career advancement and professional development. 

• Competitive Compensation: Earn a competitive $120,000-$160,000 base salary (depending on experience and skill set), plus a performance-based annual bonus. 

• Time Off & Flexibility: Enjoy Flexible PTO, paid holidays, and paid sick leave to support a healthy work-life balance. 

• Retirement Benefits: Plan for the future with a 401(k) retirement savings program. 

• Comprehensive Healthcare: Access competitive medical, dental, and vision insurance for you and your family. 

• NYC Office Expansion & Hybrid Flexibility: We're actively working toward establishing a dedicated office space in Manhattan, NYC. As we build our New York presence, we're looking for team members who are excited to collaborate in person and help shape our growing East Coast operations. Our anticipated schedule is 4 days onsite and 1 remote day per week, once our Manhattan office is established. 

• Team Culture & Perks: Join a collaborative, entrepreneurial team that values creativity, innovation, and connection. As we establish our NYC office, we look forward to introducing team experiences and workplace perks that reflect our company culture.