Executive Vice President Enterprise Sales

Carefeed appoints Ellen Kuebrich VP of growth to lead commercial expansion. October 8, 2026 Ellen Kuebrich Carefeed has appointed Ellen Kuebrich vice president of growth, bringing in a senior living and post-acute care industry executive with 20 years of experience to lead the company's sales, marketing and payments strategy. The appointment comes as Carefeed, a unified operations software provider for senior living and long-term care organizations, expands its commercial operations and positions its platform around improving operational efficiency, financial performance and regulatory compliance. Kuebrich will oversee the company's commercial growth strategy, including customer acquisition, market positioning and the development of its payments business. Her appointment reflects Carefeed's focus on helping senior living operators consolidate administrative workflows and reduce the operational burden created by multiple disconnected software systems. Kuebrich brings two decades of experience working with post-acute care organizations, including a leadership role at Providigm, where she helped establish the company's abaqis quality assurance platform in the skilled nursing market. During her tenure, Providigm built a 20% share of the national skilled nursing market for abaqis, supported by a commercial strategy emphasizing education, industry expertise and relationships with care providers. That experience will inform Kuebrich's approach at Carefeed as the company seeks to expand adoption of its software among senior living communities and long-term care operators. The appointment comes amid growing pressure on care providers to manage staffing costs, administrative workloads and compliance requirements while maintaining service quality. For technology vendors serving the sector, those challenges have increased the importance of demonstrating measurable financial and operational benefits rather than simply introducing additional software capabilities. "Most operators think they have a staffing problem. It's really a workload problem," said Terry Wall, founder and CEO of Carefeed. Wall said the proliferation of specialized software products can create additional responsibilities for employees who must manage multiple systems alongside their existing duties. Carefeed's approach is to consolidate essential operational workflows into a connected platform, reducing the number of separate processes that staff must manage. The software is designed to support coordination across departments, standardize daily tasks and provide greater visibility into operational performance. Rather than replacing electronic health record or human resources information systems, Carefeed works alongside existing EHR and HRIS platforms to connect administrative and operational activities. The company says this structure helps organizations identify workflow bottlenecks, improve follow-through on essential tasks and gain greater control over operating expenses. Kuebrich will be responsible for communicating those benefits to prospective customers while developing a commercial strategy focused on financial returns, operational efficiency and compliance. "I've spent twenty years watching operators get sold complexity when what they needed was time back in their day," Kuebrich said. Her appointment also places payments strategy within the company's growth function, connecting that business area with broader sales and marketing efforts. For senior living and long-term care operators, financial predictability and administrative efficiency are closely linked to how effectively organizations manage daily workflows across communities. Carefeed is positioning its platform as a way to reduce administrative complexity while improving visibility into the activities that affect operating performance. Founded in 2020, Carefeed maintains offices in Cincinnati and Chicago and serves senior living and long-term care organizations. Its platform brings together operational workflows that support resident care, staff coordination and administrative execution within a shared system. The software is intended to help organizations standardize processes across departments and locations, identify recurring operational issues and improve accountability for essential tasks. By consolidating those functions, Carefeed aims to help providers reduce manual work and improve coordination without requiring them to replace their existing core technology infrastructure. Kuebrich's experience in education-led marketing and healthcare technology adoption will be central to the company's efforts to expand its customer base. At Providigm, she helped develop a commercial approach built around explaining operational challenges and demonstrating how technology could address them. Carefeed plans to apply a similar strategy as it introduces its broader operational platform to senior living and skilled nursing organizations. The company will introduce Kuebrich to industry participants at the AHCA/NCAL Annual Convention and Expo, where Carefeed will exhibit at booth 830. The event will provide an opportunity to engage senior living and long-term care operators as the company expands its commercial outreach. For Carefeed, the appointment adds an executive with established relationships and experience scaling healthcare technology adoption in a market where purchasing decisions are closely tied to operational needs and financial performance. Kuebrich will lead efforts to strengthen the company's market presence, expand customer relationships and position its connected operations platform as a tool for improving efficiency and financial outcomes across senior living and long-term care organizations.

Carefeed, a technology platform for senior living and long-term care, has appointed Mike Collette, founder of PatientPoint, to its Board of Directors. Collette brings extensive experience building and scaling healthcare technology companies, having led PatientPoint from startup to a national leader with over 600 employees before its sale to Advent International in 2025. Founded in 2020, Carefeed provides a unified operations platform that consolidates day-to-day workflows essential to resident care into a single system. The platform helps senior living organisations reduce administrative burden, improve operational efficiency and strengthen coordination across departments. Collette's appointment reflects Carefeed's commitment to industry leadership as it continues scaling its platform to help care providers run more connected communities.