NewsBreak

Runs a personalized local news app for US readers

Head of User Acquisition - Short Drama

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeMountain View, CA, USA

About the Job

Requirements

Have 4 or more years of experience in mobile performance marketing, including 2 or more years running accounts at $500,000 or more per month.
Provide a verifiable track record showing account scale, cost per install, return on ad spend, and how campaigns were scaled, supported by data.
Demonstrate expertise in Meta and TikTok Ads, including account structure, bidding, audiences, and creative testing, and familiarity with Google App Campaigns.
Be fluent with mobile measurement partners such as AppsFlyer or Adjust, SKAdNetwork, event postbacks, and attribution, and make decisions using cohort data.
Have a creative sense for identifying effective hooks in short-drama user acquisition and briefing editors clearly.
Have professional fluency in English and Mandarin.

Responsibilities

Own paid user acquisition for ReelBee on Meta, TikTok, and Google; be accountable for new-user volume, cost per install, and day-7 return on ad spend; and scale, hold, or cut budgets based on defined return-on-ad-spend rules.
Run title-level campaigns by turning each test title into a 72-hour scorecard covering click-through rate, cost per install, first-three-episode completion, and first-purchase rate; work with content operations and recommend which titles should scale.
Define the creative testing plan, including hooks, end calls to action, and subtitle styles; direct creative editors on variants; and give content partners requirements and feedback on submitted creatives.
Build cohort return-on-ad-spend and lifetime-value-to-customer-acquisition-cost dashboards with the data analyst; maintain AppsFlyer or mobile measurement partner configuration, event postbacks, SKAdNetwork, and privacy compliance.
Evaluate new channels, including YouTube, Reddit, and programmatic advertising, and manage agency partners when used.
Report spend and return on ad spend at the daily stand-up and deliver a weekly review and plan for the following week.

Desired Qualifications

Experience acquiring users for short-drama, web-fiction, gaming, or subscription apps.
User acquisition experience at a short-drama app such as ReelShort, DramaBox, or ShortMax, or a web-fiction app.
Experience making title-level or content-level scaling decisions.
Experience managing an agency or a small user acquisition team.

About NewsBreak

Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.

Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.

Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).

Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.

Learn more at: NewsBreak, Nearby AI, NDot AI

About the role

NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Head of User Acquisition you will own paid user acquisition for ReelBee across Meta, TikTok and Google, and be accountable for how efficiently we turn spend into paying users. You will work closely with creative editors, content operations and data. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.

What you'll do

Own paid user acquisition for ReelBee on Meta, TikTok and Google; accountable for new-user volume, CPI and D7 ROAS; scale, hold or cut budget based on clear ROAS rules
Run title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode completion, first-purchase rate) with content operations and recommend which titles move to scale
Define the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on variants, and give content partners requirements and feedback on submitted creatives
Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP configuration, event postbacks, SKAN and privacy compliance
Evaluate new channels (YouTube, Reddit, programmatic) and manage agency partners where used
Report spend and ROAS at the daily stand-up; deliver a weekly review and next-week plan

What we're looking for

4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month; experience acquiring users for short-drama, web-fiction, gaming or subscription apps preferred
A verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show it
Expert in Meta and TikTok Ads (account structure, bidding, audiences, creative testing); familiar with Google App Campaigns
Fluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution; makes decisions from cohort data
Creative sense: knows which hooks work in short-drama acquisition and can brief editors clearly
Professional fluency in English and Mandarin

Nice to have

UA experience at a short-drama app (ReelShort, DramaBox, ShortMax) or a web-fiction app
Title-level or content-level scaling decisions
Managed an agency or a small UA team

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range

$150,000—$200,000 USD

CPRA Privacy Notice for California Candidates

Annual Base Pay Range 150000 - 200000 USD

About the Company

NewsBreak

Runs a personalized local news app for US readers

NewsBreak runs a free app and website that gather local and national news for readers across the United States and sort it by ZIP code and by each reader's interests. In 2022, it launched a national network of independent local writers to cover communities that get little attention from traditional media. Its software pulls articles from local outlets, national publishers, and its own contributors into a single feed, and the app sends nearby alerts about crime, weather, and traffic. NewsBreak makes money by selling ads, including to local businesses, and shares ad revenue with partner publishers. It was founded in 2015 and is based in Mountain View, California.

Company size: 201-500
Company stage: Series C
Total funding: $139.8M
Headquarters: Mountain View, CA
Founded: 2015

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