Full-Time

Director – Digital Marketing & Social Media

Pokémon GO

Posted on 6/4/2024

Niantic

Niantic

501-1,000 employees

Develops augmented reality technologies and platforms

VR & AR

Senior

San Francisco, CA, USA

Required Skills
Communications
Social Media
Marketing
Requirements
  • Proven experience leading social media and digital marketing teams
  • Bachelor's degree in Social Media, Marketing, Advertising, or related field
  • Strong understanding of social growth strategies
  • Experience in ATL and BTL marketing techniques
  • Excellent communication and social skills
  • Highly analytical with a data-driven approach
  • Experience working with third party IP and brand standards
  • Passion for mobile gaming
  • Familiarity with Pokémon and Pokémon GO brands
  • Ability to work in a fast-paced environment
  • Experience in cross-functional team collaboration
Responsibilities
  • Build and implement social media and digital marketing strategies
  • Lead and mentor the team
  • Analyze and report on campaign performance
  • Stay updated on social media trends
  • Collaborate with other marketing leaders

Niantic Labs specializes in developing a platform for augmented reality (AR) experiences, with a focus on mapping the world to support AR content anchoring. Their technology, Lightship, enables shared-state multiplayer, realistic occlusion, real-time meshing, and semantic segmentation to immerse users in the physical world through AR.

Company Stage

Series D

Total Funding

$780M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-15%

2 year growth

-15%