Full-Time
RVP Business Development
Deadline 8/1/27
Gentiva
5,001-10,000 employees
In-home hospice, palliative, and health services
No salary listed
Indianapolis, IN, USA + 3 more
More locations: Houston, TX, USA | Detroit, MI, USA | Dallas, TX, USA
In Person
Category
 Business & Strategy (1) |
|---|
Required Skills
Forecasting
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Requirements
- Extensive knowledge of hospice, palliative care, home health, and healthcare business development practices.
- Strong understanding of sales operations, market development, referral management, and customer relationship strategies.
- Proven ability to lead leaders in a multi-market healthcare environment.
- Strong financial acumen, including forecasting, budgeting, and performance analysis.
- Excellent strategic planning, communication, presentation, and influencing skills.
- Ability to effectively navigate complex matrix organizations.
- Experience driving organizational change and leading large-scale initiatives.
- Demonstrated success developing high-performing sales cultures.
- Bachelor's Degree required; Master's Degree preferred.
- Minimum 8-10 years of progressive healthcare sales leadership experience.
- Minimum 5 years leading multiple sales leaders or senior business development teams.
- Demonstrated success achieving sustained growth across multiple markets.
- Experience leading large, geographically dispersed teams.
- Hospice, home health, post-acute care, or healthcare services experience strongly preferred.
- Valid driver's license and automobile liability insurance required.
Responsibilities
- Develop and execute regional business development strategies that support enterprise growth objectives.
- Lead and manage a team of approximately 4-6 Vice Presidents of Business Development across assigned markets.
- Drive accountability for admissions, census growth, market share, referral development, revenue, and profitability targets.
- Translate corporate commercial strategies into actionable regional execution plans.
- Identify growth opportunities, market trends, competitive threats, and emerging service opportunities.
- Establish consistent sales leadership standards, performance expectations, and operating rhythms across all assigned territories.
- Conduct regular business reviews with VPBD leaders to evaluate performance, pipeline activity, referral trends, and market opportunities.
- Analyze regional sales performance data and implement corrective action plans where necessary.
- Ensure adoption and execution of sales methodologies, CRM utilization, and business development best practices.
- Monitor productivity and effectiveness of sales teams and recommend organizational changes as needed.
- Coach, mentor, and develop VPBD leaders to enhance leadership capabilities and organizational effectiveness.
- Build and maintain a robust succession pipeline for future sales leadership positions.
- Partner with Human Resources to identify high-potential talent and create development plans.
- Participate in recruitment, selection, onboarding, and retention efforts for sales leadership positions.
- Foster a culture of accountability, engagement, inclusion, and continuous improvement.
- Partner with Regional Presidents, Regional Vice Presidents of Operations, Clinical Leadership, and Executive Directors to align growth initiatives with operational capacity and patient care standards.
- Facilitate collaboration between sales and operations to improve referral conversion, patient experience, and market performance.
- Serve as the senior escalation point for complex market challenges, customer concerns, and strategic opportunities.
- Evaluate territory design, account assignments, staffing models, and resource allocation across the region.
- Identify opportunities to improve market penetration, referral source engagement, and competitive positioning.
- Lead strategic initiatives involving new markets, service expansion, acquisitions, integrations, and commercial transformation efforts.
- Participate in annual strategic planning and budgeting processes.
- Serve as a key member of the Growth Leadership Team.
- Provide executive-level reporting and recommendations to EVP of Business Development and Strategic Growth.
- Represent the organization at industry events, community organizations, and strategic partner meetings.
- Support enterprise-wide initiatives and special projects as assigned.
Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Atlanta, Georgia
Founded
2004
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Simplify's Take
What believers are saying
- Gentiva serves over 12,000 employees across 500+ locations, strengthening market dominance.
- The U.S. hospice market is projected to reach USD 45.3 billion by 2033.
- Gentiva acquired ProMedica's business in November 2023, adding 4,000 employees and expanding footprint.
What critics are saying
- CD&R ownership forces aggressive cost-cutting, causing 28% staff turnover in 12 states versus 14% for non-PE rivals.
- Aggressive rural expansion creates unsustainable operational costs due to workforce shortages and low patient density.
- Existential bankruptcy risk exists if CD&R refuses to cover the $400M debt gap within 9 months.
What makes Gentiva unique
- Gentiva is the nation's largest hospice provider by Medicare claims across 38 states.
- Its Advanced Illness Management model cares for patients not yet eligible for hospice.
- Gentiva operates a national network of 515 locations delivering in-home palliative and hospice care.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Wellness Program
Professional Development Budget
Life Insurance
Disability Insurance
Commuter Benefits
Pet Insurance