Influencer Creator Marketing Manager

Creator Marketing Manager (CMM) --> Influencer Manager

Company Overview

Creator Match builds creator programs for the fastest-growing Tech Brands in the world.

Trusted by the world's largest AI & tech brands, including Lovable, Notion, Zapier, Wispr Flow, Gamma, Gusto and more. We've also paid out millions to Tech/B2B Creators.

Who we are: A full-stack creator marketing agency (brand-side, not talent-side) that helps with end-to-end strategy through execution.

How we help Tech Brands

--> Short-form creator partnerships (LinkedIn, Instagram, TikTok, Twitter/X, YouTube Shorts)

--> Long-form creator partnerships (YouTube, Newsletter)

--> Paid media (influencer whitelisting + boosting)

--> Brand trips and IRL events

--> Influencer gifting

Overview

Creator Match is seeking a Creator Marketing Manager to own creator-side strategy, talent decisions, commercial negotiations, and overall creator campaign accountability.

The Creator Marketing Manager works alongside the Account Manager, who owns the client relationship and client-side campaign success. Together, these roles are responsible for ensuring creator campaigns deliver against brand objectives.

Each CMM is partnered with a dedicated Creator Associate who serves as the primary executor of creator-side tasks. The CMM is accountable for setting direction, making key decisions, reviewing work, managing risks, and ensuring successful creator execution.

Role Summary

The Creator Marketing Manager owns creator strategy and is accountable for creator-side campaign performance, including talent selection, creator rates, negotiations, relationship management, content direction, and issue resolution.

This role requires strong creator marketing expertise, commercial judgment, leadership, and the ability to translate brand goals into effective creator partnerships.

The CMM directs and oversees execution through the Creator Associate and supporting Creator Coordinators and Draft Reviewers, while retaining ownership of creator-side strategy, approvals, escalations, and outcomes.

Core Skillsets Required

Creator Strategy & Talent Selection

• Translate brand objectives and campaign briefs into clear creator sourcing strategies.

• Define creator selection criteria, including audience fit, platform, content style, category expertise, performance, and brand safety.

• Brief the Creator Associate and supporting team on sourcing parameters, priorities, and campaign requirements.

• Review sourcing lists and provide actionable feedback before client presentation.

• Identify creator conflicts, exclusivity restrictions, competitor relationships, and other potential risks.

• Recommend creator mixes, content formats, campaign waves, and talent opportunities.

• Present creator recommendations and sourcing rationale to clients.

• Partner with the Account Manager to ensure creator recommendations align with campaign goals and budgets.

• Adjust creator strategy based on feedback, campaign performance, and changing priorities.

Creator Rates, Offers & Negotiation

• Determine appropriate creator rates using historical benchmarks, audience data, platform performance, deliverables, usage rights, and campaign requirements.

• Evaluate rate competitiveness and identify opportunities for stronger creator economics.

• Present and validate creator rates with clients when appropriate.

• Review and approve creator offer communications and commercial terms.

• Direct Creator Associates in sending approved offers and coordinating responses.

• Own negotiations with creators and talent managers, including counteroffers and exceptions.

• Evaluate requests for expanded usage rights, additional deliverables, exclusivity, or changes to contracted terms.

• Escalate out-of-budget offers and unusual commercial risks to leadership.

• Maintain oversight of creator-side commercial commitments and communicate budget implications to the Account Manager.

• Ensure commercial decisions and negotiation outcomes are accurately documented.

Creator Campaign Oversight & Accountability

• Remain accountable for creator-side execution across assigned campaigns.

• Establish clear priorities, deadlines, and expectations for the Creator Associate.

• Review progress across sourcing, outreach, offers, onboarding, drafts, approvals, and live content.

• Identify execution risks before they affect campaign timelines or client commitments.

• Ensure creator deliverables remain aligned with approved briefs, contractual requirements, and campaign strategy.

• Oversee creator-side flighting and communicate delays with clear corrective action plans.

• Make decisions when creator issues require judgment beyond routine execution.

• Maintain visibility into creator status and ensure accurate internal reporting.

• Work with the Account Manager to resolve dependencies between creator execution and client requirements.

Creator Relationship & Talent Agency Management

• Own strategic relationships with creators and talent agencies.

• Manage escalations involving creator dissatisfaction, negotiation disputes, missed commitments, or potential dropouts.

• Build and maintain relationships with high-performing creators and valuable agency partners.

• Evaluate creator reliability, quality, professionalism, and future booking potential.

• Maintain creator market intelligence, including rates, representation, availability, exclusivity, and emerging talent.

• Identify creator relationship risks, brand safety concerns, and reputation issues.

• Develop opportunities for repeat partnerships, ambassador programs, and longer-term creator relationships.

• Ensure creator-side issues are handled professionally and protect Creator Match's reputation.

Content Strategy, Review & Quality Oversight

• Provide creator-side content strategy, use cases, and examples aligned with campaign objectives.

• Oversee content quality and brand alignment across assigned campaigns.

• Review content at designated approval stages and handle complex or sensitive content decisions.

• Partner with Draft Reviewers on content compliance, messaging, and recurring quality concerns.

• Ensure creator feedback is clear, actionable, and aligned with approved campaign direction.

• Manage escalations involving repeated revision rounds, significant content concerns, or creator disagreements.

• Review content requiring leadership judgment or additional strategic oversight.

• Identify opportunities to improve content performance during active campaigns.

Campaign Performance & Optimization

• Evaluate creator-level performance and identify drivers of strong or weak results.

• Recommend adjustments to creator selection, content formats, messaging, and campaign waves.

• Participate in mid-flight strategy discussions and campaign retrospectives.

• Identify creators who should be rebooked, deprioritized, or considered for future opportunities.

• Provide creator-specific insights for client reporting and campaign wrap-ups.

• Monitor shifts in creator audiences, engagement, platform performance, and market trends.

• Share creator performance learnings with Account Managers and leadership.

Creator CRM & Talent Intelligence

• Maintain accountability for accurate and useful creator relationship records.

• Ensure creator profiles reflect relevant rates, representation, niches, performance, availability, and relationship history.

• Track creator performance tiers, rebooking recommendations, and relationship opportunities.

• Monitor creator and agency market developments that could affect campaign planning.

• Develop creator shortlists and talent intelligence that support future campaigns.

• Use creator CRM insights to improve sourcing decisions, negotiations, and long-term creator relationships.

Team Direction & Cross-Functional Collaboration

• Direct and prioritize the day-to-day work of the assigned Creator Associate.

• Delegate appropriate administrative work through Creator Coordinators.

• Review execution quality and provide timely feedback, guidance, and coaching.

• Maintain accountability for creator-side outcomes rather than relying solely on task completion.

• Partner with Account Managers on campaign objectives, creator recommendations, performance, and escalations.

• Work with Draft Reviewers to maintain content standards and address quality risks.

• Coordinate with Account Coordinators on accurate creator and campaign documentation.

• Communicate priorities, risks, and decisions clearly to leadership and internal teams.

Additional Responsibilities

• Improve creator strategy, sourcing quality, negotiation practices, and execution workflows.

• Help establish standards for creator relationships, campaign oversight, and talent evaluation.

• Support broader Creator Marketing initiatives, strategic projects, and business priorities.

Important Culture Notes

We’re not going to sugarcoat it… this is NOT your typical 9-5 corporate job.

We work long hours, juggle a lot at once, often work weekends, and bend over backwards for our clients. It’s fast-paced, high-stress, and not for the faint of heart. We run lean, move fast, and only bring on A-team players. Everyone is an owner, in the trenches, and expected to take full ownership while having each other’s backs. If you're looking for structure, predictability, or a cushy corporate setup where you can “coast”, this isn't the right fit.

That said, we genuinely love what we’re building. We get to run impactful campaigns with some of the coolest billion-dollar Brands on the planet. We help B2B Creators get paid. We thrive in the chaos, wear multiple hats, learn a ton, and have a blast doing it.

This will be a pivotal company hire. Is that person you?

Application Process

Our team reviews applicants on a rolling basis in 2-week sprints. Successful applicants will be invited to move forward with the following process:

1. Pre-Screening Questions via Loom Recordings

2. HR Screening

3. Paid Assessment

4. Hiring Manager Interview

5. Leadership Interview