Head of Social

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

The Head of Social will build and lead our Social Growth function a central part of Simple’s future growth model.

This role is not classic SMM. It requires a creative visionary, a system builder, and a leader of the creator ecosystem capable of turning social media into a repeatable, scalable growth channel.

What You’ll Do:

• Own and drive our long-term social growth strategy  from defining the role of each channel to shaping a distinctive, recognisable tone of voice and developing clear content pillars and creative concepts;

• Build out our creator ecosystem: identify and nurture a network of creators and ambassadors (with a strong focus on TikTok formats), set up repeatable UGC pipelines, and ensure a steady flow of high-quality short-form video content;

• Craft a coherent brand narrative across all social platforms, producing emotionally engaging stories that build trust, interest, and long-term affinity with our audience;

• Run fast, continuous content cycles, with a strong emphasis on short-form video: brief and guide SMM and content producers, manage internal and external creative resources, and keep the production engine moving;

• Constantly experiment with new formats and ideas, analyse performance, and double down on what works, turning insights into repeatable playbooks for growth;

• Collaborate closely with Product Marketing, Creative, Growth, Brand, and Analytics teams to launch joint projects that amplify brand impact and improve user engagement;

• Evolve the structure and ways of working of the Social Growth team as we scale, making sure we have the right roles, skills, and processes in place to match our ambitions.

What We’re Looking For:

• Creative vision & cultural fluency: Deep understanding of social platforms, formats, trends, humour, emotions, and storytelling. Ability to shape a social identity that feels alive and culturally relevant.

• Social-first brand building: Experience developing or scaling social-first or creator-led brands across TikTok, Instagram, YouTube and similar platforms.

• Creator economy & UGC: Hands-on experience working with creators, ambassadors, or UGC pipelines; understanding of collaboration models and what makes creator content perform.

• High-velocity content environments: Comfort working in fast content cycles, especially short-form video, with frequent testing and iteration.

• Consumer / wellness / lifestyle background: Experience in consumer apps, wellness, health & fitness, or lifestyle categories is a strong plus.

• Leadership & systems thinking: Experience building or optimising content processes, workflows, or small teams; ability to think in scalable systems rather than one-off content.

• Speed & experimentation mindset: Ability to work through rapid loops, combining creative instinct with performance data.

• Cross-functional collaboration: Comfort collaborating with Product, Marketing, Growth, Creative, and Analytics teams, with an understanding of how content supports metrics like activation, engagement, retention, and revenue.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

  Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

  21 days annual leave, plus bank holidays (those observed where you live);

• A premium SIMPLE subscription;

• Flexible hours. We focus on your results, not how long you spend at your desk.