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KWSM

Digital Account Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time$70k - $75k

About the Job

Requirements

  • Candidates must have at least two years of agency experience in a client-facing role.
  • A marketing degree or equivalent work experience is required.
  • Candidates must have proven performance managing lead-generation funnels and digital advertising campaigns.
  • Candidates must have comprehensive knowledge of digital marketing best practices, including landing-page optimization, email marketing, social media, and digital ads.
  • Candidates must have an advanced understanding of performance metrics, including Google Analytics, Google Search Console, email marketing key performance indicators, and social media analytics.
  • Candidates must demonstrate relationship-building and customer-service skills, including the ability to set boundaries.
  • Candidates must demonstrate strong written and verbal executive communication.
  • Candidates must be dependable and highly organized, with an interest in digital marketing and team collaboration.

Responsibilities

  • Lead the execution of comprehensive digital marketing strategies as the account team leader, guiding copywriters, designers, and content creators.
  • Build client relationships, educate clients, communicate the agency's strategic approach, and advocate for client success.
  • Solve problems proactively, with a focus on results and quality control.
  • Lead through digital expertise and ongoing skills development.
  • Drive campaign performance using integrated tactics, including paid advertising, branding, email marketing, social media marketing, search engine optimization, and landing-page optimization.
  • Manage multiple client accounts across industries, understand client business objectives, and set and achieve meaningful key performance indicators.
  • Meet role performance measures for client retention, client growth and service expansion, positive client feedback, measurable campaign results, deadlines, quality standards, and company core values.
  • Work independently and take responsibility for assigned client accounts, with support from teammates.

About the Company

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