Optiplay

B2B iGaming slot game supplier

Head of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRemote in CyprusNo salary listedRemote

About the Job

Requirements

Three or more years of marketing experience in iGaming, preferably on the game-provider side, with a proven track record of successful campaigns and scaling brand awareness.
Deep understanding of B2B marketing dynamics in the slots and casino ecosystem.
Strong experience in budget allocation, performance analytics, and key performance indicator tracking.
Hands-on expertise in social media marketing, search engine optimization, email, and event management for international trade shows.
Fluency in English, written and spoken.

Responsibilities

Develop and implement an end-to-end B2B marketing strategy, defining goals, promotion channels, and measurable key performance indicators.
Own marketing budgets, optimize spending, and evaluate campaign return on investment.
Elevate brand recognition, manage industry reputation, and build relationships with iGaming media, partners, and influencers.
Coordinate integrated digital marketing efforts, including social media marketing, search engine optimization, email campaigns, and content strategy for operators and players.
Analyze market trends and competitor strategies and identify growth channels within the iGaming space.
Build, mentor, and inspire a high-performing marketing team, fostering accountability and continuous learning.
Plan, coordinate, and lead the company's presence at international iGaming events and expos to maximize networking and business opportunities.
Collaborate with designers to approve visual assets and ensure standards and consistency across promotional materials.

Desired Qualifications

An established network of iGaming media contacts, affiliates, and event organizers.
Experience working directly with game studios or casino operators.
Knowledge of public relations strategies tailored to regulatory nuances in various jurisdictions.
A strong visual eye and experience briefing and managing visual content production.

Head of Marketing

Optiplay · Cyprus (Remote) · Full-time · Posted 2026-10-01

Workplace: remote

Department: Commercial

Description

Our partners are looking for a strong Head of Marketing who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach.

Requirements

🧩 What you’ll do

Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs;
Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI;
Brand & PR Ownership: Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers;
Digital & Content Leadership: Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike;
Market & Competitor Intelligence: Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space;
Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning;
Events & Trade Shows: Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities;
Visual Identity & Design Oversight: Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials.

💎 What you bring

3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness;
Deep understanding of B2B marketing dynamics in the slots/casino ecosystem;
Strong experience in budget allocation, performance analytics, and KPI tracking;
Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.);
Strategic mindset combined with the ability to execute quickly without unnecessary red tape;
Fluency in English (written and spoken).

🧠 Nice to have

Established network of iGaming media contacts, affiliates, and event organizers;
Experience working directly with game studios or casino operators;
Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions;
Strong visual eye and experience briefing/managing visual content production.

Apply

Apply at Optiplay

About the Company

Optiplay

B2B iGaming slot game supplier

OptiPlay is a B2B content provider that designs and delivers premium HTML5 slot games for licensed online operators and platform partners in the iGaming sector. Its products are cross-platform slot games built with modern technologies like PixiJS, ensuring compatibility on desktop, tablet, and mobile. The games come with a flexible REST API for quick integration, allowing operators to deploy new titles rapidly. Each game uses certified RNG and configurable RTPs between 92% and 97%, enabling compliance with different regulatory requirements. OptiPlay differentiates itself by focusing on operator-friendly, fast-shipping content, expanding production with a second dedicated game development sub-studio, and building partnerships with over 50 operators across 20 regulated markets. Its goal is to scale as a reliable, certified slot content supplier that helps operators bring new games to market quickly in regulated iGaming environments.

Company size: 1-10
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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