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Full-Time

Director of Strategic Initiatives

Streaming

Confirmed live in the last 24 hours

PlayOn! Sports

PlayOn! Sports

201-500 employees

Live streams high school sports events

Data & Analytics
Education

Senior, Expert

Alpharetta, GA, USA

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Market Research
Communications
Mergers & Acquisitions (M&A)
Requirements
  • Highly organized and disciplined, with a passion for working with growth data
  • Strong communication and interpersonal skills to work with employees at all levels, including C-suite and board members
  • Strong project management and PMO skills
  • Significant attention to detail; no balls get dropped
  • Experience with program management and exerting influential leadership across departments to achieve business goals
  • Operating and consulting experience would be a major plus
  • Experience operating in or working with a company our size in the growth stage (revenue, employees) with a consumer target market
Responsibilities
  • Drive consumer acquisition and lifetime value tied to the streaming products offered to our consumers.
  • Increase subscriber LTV and ARPU through new products and content distribution.
  • Increase consumer engagement across multiple platforms.
  • Identify market expansion opportunities.
  • Take full ownership of the success of our streaming products.
  • Develop and implement comprehensive growth strategies focusing on maximizing consumer revenue growth, engagement, and lifetime value.
  • Conduct in-depth market research and competitive analysis.
  • Collaborate with the product team to place bets and prioritize future product developments and market expansion opportunities.
  • Lead and manage high-impact projects and programs from conception through execution.
  • Establish and track key performance indicators (KPIs) to keep stakeholders informed and ensure outcomes are delivered on time, within scope, and aligned with strategic goals.
  • Partner with the finance team to develop and refine financial models that support strategic initiatives.

PlayOn! Sports focuses on high school sports media by providing live-streaming services for high school athletic events across the United States. The company operates the NFHS Network, a collaboration with the National Federation of State High School Associations, which aggregates sports media rights from various state high school athletic associations. This network allows schools to produce and broadcast their own sports events through the School Broadcast Program, significantly increasing the variety of content available. PlayOn! Sports differentiates itself from competitors by being the largest provider of high school sports live streams globally, catering specifically to the niche market of high school athletics. The company's goal is to enhance the visibility of high school sports, support student-athletes, and connect fans with their local teams through accessible media.

Company Stage

M&A

Total Funding

$59.8M

Headquarters

Atlanta, Georgia

Founded

2008

Growth & Insights
Headcount

6 month growth

92%

1 year growth

116%

2 year growth

195%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic investment from KKR provides significant financial backing, enabling further growth and innovation.
  • The appointment of experienced executives like James Rosenstock as CFO and Michael Paull and Heather Friedland to the Board of Directors brings valuable expertise in media and technology.
  • The NFHS Network's ability to stream more high school sports events than any other company globally positions PlayOn! Sports as a leader in this niche market.

What critics are saying

  • The niche focus on high school sports may limit market size and growth potential compared to broader sports media companies.
  • Dependence on partnerships with state high school athletic associations could pose risks if these relationships are disrupted.

What makes PlayOn! Sports unique

  • PlayOn! Sports has a unique partnership with the National Federation of State High School Associations (NFHS), creating the largest direct-to-consumer high school sports media network in the U.S.
  • Their School Broadcast Program (SBP) empowers schools to produce and broadcast their own events, significantly expanding content availability and engagement.
  • The company's focus on high school sports, a niche but rapidly growing segment, sets it apart from broader sports media companies.