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Publicis Groupe

Runs advertising and digital transformation services

Manager Retail Consultancy

Marketing Generalist & ManagementPosted on Nov 6
Full-timeMinneapolis, MN, USA$75k - $107.8k /yr

About the Job

Requirements

  • A bachelor's degree in advertising, marketing, business, or a related field is required.
  • Five to seven years of experience in marketing or retail media is required.
  • Proven project management experience is required.
  • Experience working with retail media networks and media vendors is required.
  • Strategic thinking in developing Shopper Marketing programs and managing day-to-day business is required.
  • Sound decision-making based on industry knowledge is required.
  • Strong listening skills and attention to detail are required.
  • Excellent verbal, written, presentation, and interpersonal skills are required.

Responsibilities

  • Work with internal cross-functional teams, including Strategic Planning & Analytics, Marilyn, Media, Client Leadership, and Creative, to develop actionable strategies, concepts, and tactics.
  • Oversee and direct the work of assigned Senior Account Executives and/or Account Executives, ensuring they understand their duties and timelines.
  • Manage implementation of key client projects.
  • Build strong working relationships with assigned retailer client contacts.
  • Manage execution of approved programs through the team, ensuring Ad Ops/tagging requirements and reporting are carried out by the ad operations specialist.
  • Work with external client vendors and agencies to execute assigned projects.
  • Activate and manage partnership relationships with other manufacturers or properties.
  • Identify retailer-direct and manufacturer platforms.
  • Develop and manage project timelines and budgets.
  • Proactively communicate project status and budgets to client teams.
  • Work with internal teams to plan and implement retail marketing extensions of brand and category programs for national retainer clients.
  • Manage the client approval process.
  • Measure post-promotion results using agency- and client-provided data.
  • Support the Director in developing strategic retailer media plans and serve as a liaison to retail vendor partners to facilitate execution.
  • Collect past performance data, understand benchmarks, suggest program optimizations, and oversee tactic and program reporting.
  • Lead projects end to end, from briefing through media and creative development, timeline management, client and vendor relationships, communications, budget and financial management, and activation including managed service.
  • Lead tactic-specific creative development, timeline management, client and vendor relationships, and communications.
  • Travel as required.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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