Planner – Strategy

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.

Responsibilities

• Responsible for contributing to the development of and executing strategy for the functional area
• Develop media strategy and recommendations under supervisor guidance
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Manage flowcharts and budgets for media plan development and maintenance
• Provide support for analytics and competitive client deliverables using Strategy tools to planned media weight and competitor investment
• Review and verify media buys to ensure proper execution; inclusive of national and local media
• Meet with vendor community to analyze value and applicability of media channels for client media plan
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Flowchart Software (MediaTools/Guideline) Nielsen Suite (R/F and Optimization Software), GWI, Kantar, comScore, Prisma, Mbox, MRI/GfK
• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently (inclusive of AI)
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

 

Compensation Range: USD $53,960.00 - USD $68,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/2027.