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Wisevu

Direct Response Copywriter

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeCA$2.5k - CA$3.8k /moRemote

About the Job

Requirements

  • C1-level English proficiency or higher is required.
  • At least 2 years of hands-on experience writing direct response or conversion-focused copy, including landing pages, advertisements, or email campaigns.
  • Experience working in a digital marketing, advertising, or performance marketing agency is required.
  • A Bachelor's degree or higher in Marketing, Advertising, Communications, English, or Journalism is required.
  • A solid understanding of direct response principles, including offers, hooks, calls to action, objection handling, and A/B testing, is required.
  • Applicants must be able to work 9 AM–5 PM Eastern Time, Monday through Friday, and provide at least 5 hours of overlap.

Responsibilities

  • Craft and refine high-performing copy across websites, landing pages, social media, email campaigns, and blogs.
  • Edit and rework existing copy to improve its performance.
  • Use campaign data, including conversion rates, click-through rates, and engagement, to test, iterate, and optimize copy.
  • Adapt writing to each client's audience, offer, and brand voice.
  • Collaborate with marketing strategists and designers and contribute ideas for improving campaigns.
  • Use search engine optimization and artificial intelligence tools to work efficiently without compromising quality.

About the Company

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