Full-Time

General Manager

Design District

Amiri

Amiri

501-1,000 employees

Luxury fashion brand: ready-to-wear and denim

No salary listed

Miami, FL, USA

In Person

Category
Retail (1)
Required Skills
Risk Management
Customer Service
Excel/Numbers/Sheets
Requirements
  • 3-5 years of progressively responsible luxury retail management, directly supervising a non-exempt employee population
  • Strong familiarity with the AMIRI brand, aesthetic, and narrative
  • Experience working locally
  • Strong familiarity with local and federal labor laws
  • Strong systems proficiency, including Microsoft Excel, Teams, and general customer relationship management and point of sale systems
Responsibilities
  • Motivate team to achieve all sales targets set by the Company, build a strong client base, and develop sales plans
  • Partner with HQ Retail to analyze and interpret sales figures and customer relationship management activity to develop employee and store goal targets
  • Develop and execute strategies for generating sales to meet goal targets
  • Oversee in-store promotional displays and customer events, liaising with Visual Merchandising and Brand where necessary
  • Maintain awareness of local and luxury market trends and monitor local competition activity
  • Build relationships with local and VIP clients; work closely with HQ Retail to coordinate events and activations
  • Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate
  • Thoroughly train team in line with AMIRI’s customer service best practices – from greeting customers, to closing sales, to handling challenging client issues in line with Company standards
  • In coordination with the Corporate team, complete VM directives as required in a timely manner
  • Stay up to date with local, industry, and luxury trends – addressing with internal teams
  • Efficiently oversee the day-to-day operations of the store, minimizing costs and risks
  • Partner with HQ Retail to train team on loss prevention best practices
  • Complete regular Health, Safety, and Compliance audits for the HR/Facilities team
  • Partner with neighbors, property management, and landlords to ensure building/facilities are kept in prime condition
  • Train team on common workplace injury prevention, specific to the store location
  • Maintain store in exceptionally clean, organized, and presentable condition. Create policies and systems to ensure team is aware of the expectations for cleanliness, health, and safety
  • Motivate, guide, encourage, and support all store team members
  • Address basic/common personnel issues at the store level; completing required documentation for HR and following the rules, guidelines, and principles of AMIRI performance management
  • Lead the recruitment process in coordination with HR – from sourcing throughout new hire onboarding
  • Partner with Merchandising and Sales teams to complete regular product and/or product knowledge with each new collection with all staff
  • Partner with HR to complete and administer 90-Day reviews, annual reviews, and employee development plans in line with Company values and benchmarks
  • Regularly update the team on business performance, Company initiatives, and other relevant updates
  • Train team members on all required/essential duties of each position
  • Create and publish schedules in line with local guidelines and regulations
Desired Qualifications
  • Additional language skills a plus

Amiri creates luxury fashion for men and women, designing and producing ready-to-wear clothing, footwear, and accessories with a focus on denim. The brand sells through its own flagship stores and a wholesale network, reaching customers worldwide. Its products and aesthetic fuse Californian rock 'n' roll influence with haute couture craftsmanship, and are distributed in major cities via standalone flagships and more than 160 high-end retailers. Compared with competitors, Amiri differentiates itself through its distinctive blend of rebellious, rock-inspired style and high-end craftsmanship, supported by a direct-to-consumer approach and selective wholesale partnerships to maintain exclusivity. The company aims to be a leading global luxury brand known for fashion-forward, premium denim and accessories, delivered through an expanding network of flagship stores and premium retailers.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Milan flagship opened 2025; Bond Street London and 10 stores planned 2026 drive growth.
  • Surpassed $300M sales 2025 with South Africa, Dubai expansions tapping emerging markets.
  • Music partnerships like Browns-Phonica vinyl curation enhance experiential retail appeal.

What critics are saying

  • Wholesale reliance on declining Neiman Marcus, Bergdorf Goodman cuts 20-40% revenue.
  • LVMH's Givenchy, Kering's Balenciaga undercut AMIRI on pricing and marketing spend.
  • Mike Amiri's departure triggers 25-40% valuation loss without succession plan.

What makes Amiri unique

  • AMIRI fuses Californian rock 'n' roll with haute couture craftsmanship in denim-focused luxury.
  • Local LA Arts District manufacturing uses Italian, Japanese, French materials for authenticity.
  • OTB Group's 2019 minority stake elevates AMIRI alongside Diesel and Marni.

Help us improve and share your feedback! Did you find this helpful?

Your Connections

People at Amiri who can refer or advise you

Benefits

Professional Development Budget

Company News

CPP-LUXURY
Feb 23rd, 2026
AMIRI steps up retail expansion in Europe

AMIRI steps up retail expansion in Europe. Posted On February 23, 2026 CPP-LUXURY AMIRI is set to continue its expansion into Europe through the opening of a new retail location on London's Bond Street. The brand surpassed $300 million in sales last year and plans on opening 10 new stores in 2026 as part of a wider globalisation strategy. In 2025, AMIRI opened in Milan its first store in Europe. Located at Via della Spiga 18, on the corner with Via Sant'Andrea, the new Amiri European flagship was designed to blend its California heritage with the influence of its new European home.

PAUSE Magazine
May 10th, 2024
Amiri Launches Second Retail Space in Dubai

Amiri launches second retail space in Dubai.

SIMON SAYS DRIP LTD
Dec 12th, 2023
AMIRI INTRODUCES THE "INDIGO SKYLINE" HOLIDAY CAPSULE

Amiri introduces the "Indigo Skyline" Holiday capsule.

Bizcommunity
Nov 28th, 2023
Amiri opens first South African store at Sandton City

Amiri opens first South African store at Sandton City.

FashionNetwork.com
Oct 11th, 2023
Browns launches music-linked Amiri exclusive capsule

Alongside the collection, Browns and Amiri have teamed up with Soho's Phonica Records, "providing an expertly curated selection of vinyls for customers to browse and purchase".