Full-Time
Retail Sales Associate
Updated on 9/4/2026
New Balance
10,001+ employees
Privately held footwear and apparel manufacturer
Compensation Overview
$13.40 - $20.15/hr
Bloomington, MN, USA
In Person
 Retail (1) |
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- Must be 18 years of age or older.
- Strong customer service and verbal communication skills are required.
- Demonstrated ability to flourish in a team environment is required.
- Familiarity with cash register functions is required.
- Ability to quickly perform basic math is required.
- Willingness to work a flexible schedule that may include weekends and holidays is required.
- Ability to lift 4 pounds frequently and a maximum of 8 pounds occasionally is required.
- Ability to kneel or squat frequently is required.
- Ability to move boxes of product up to 50 pounds, with assistance if necessary, is required.
- Ability to stand for extended periods is required.
- Ability to climb ladders occasionally is required.
- Ability to climb and descend stairs frequently, depending on location, is required.
- Provide customer service using proper selling techniques, product knowledge, and the GUEST service model.
- Greet customers and make customer contact.
- Understand customers' needs.
- Educate customers on product features and benefits.
- Solve customer problems and answer questions.
- Complete transactions through suggestive selling, multiple selling, and effective closing.
- Correctly measure and fit customers with appropriate New Balance products.
- Inform customers about current promotions.
- Keep the sales floor neat, organized, and well stocked.
- Ensure items are labeled and price marked properly.
- Protect products by greeting customers, attaching and detaching security tags, monitoring floor merchandise, and reporting shrinkage and security violations.
- Follow safety regulations, including proper lifting procedures and timely reporting of accidents and near misses.
- Past retail experience is preferred but not necessary.
New Balance is a major footwear and apparel company that sells athletic shoes and clothing in more than 120 countries. It focuses on performance, quality, and craftsmanship to ensure comfort and a good fit for athletes. The company’s products are built through careful design and manufacturing choices to enhance movement and support, rather than relying on hype or fad trends. What sets New Balance apart is that it remains privately held, which the company says allows it to act independently and pursue its own standards without shareholder pressure, while continuing to invest in its associates and communities. New Balance aims to push boundaries—whether by updating styles, improving production methods, or expanding its headquarters—while maintaining integrity and teamwork. Its broader goal is to help people move well, support athletes, and contribute positively to the communities in which it operates.
Company Size
10,001+
Company Stage
Grant
Total Funding
$80K
Headquarters
null
Founded
1906
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Simplify's Take
What believers are saying
- September 2026 launch calendar shows dense demand generation across footwear and apparel.
- Villaggio Mall opened September 3, extending New Balance's retail footprint in Qatar.
- Doha Marathon and NBRC deepen community ties, creating recurring local engagement and wear trials.
What critics are saying
- Made in USA remains a limited share of U.S. sales, constraining premium margin upside.
- Average retailer discounts signal inventory pressure and weaken pricing power heading into fall 2026.
- Hype dependence risks brand dilution if collabs outpace genuine product innovation by 2027.
What makes New Balance unique
- Made in USA footwear uses 70%+ domestic value, separating New Balance from rivals.
- Heritage hybrids like the 1890 and 2010 GORE-TEX monetize deep archival design.
- The brand pairs performance credibility with fashion collaborations, from Jack Harlow to Aimé Leon Dore.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Parental Leave
Professional Development Budget
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 19%1 year growth
↑ 19%2 year growth
↑ 19%New Balance 1890 surfaces in Detroit Lions colorway. New Balance has unveiled the 1890, a hybrid tech runner that fuses the 890v3 upper with the Made in USA 2002 sole platform, arriving in a Blue/Silver/Black colorway unmistakably modeled after Detroit Lions aesthetics. The shoe channels early-2000s NFL energy through brushed metallic blue overlays and layered mesh construction, releasing Fall/Winter 2026 at $190. Design details. The New Balance 1890 represents a deliberate collision of heritage silhouettes. By grafting the 890v3's upper onto the sole architecture of the Made in USA 2002, New Balance has created a runner that pulls from two distinct eras of the brand's technical lineage. The execution here leans heavily into early-2000s sportswear nostalgia - a period when performance footwear and team aesthetics shared visual language. Deal Available 77% OFF New Balance APC Hoodie $16 $70 Save $54 Shop This Release New Balance 1890 Faded Black Utility Green $190 Mar 12, 2026 The colorway itself tells the story. A brushed blue metallic treatment coats the segmented toe overlay, delivering the lustrous sheen characteristic of Reebok-era NFL uniforms from that same era. The remainder of the upper employs a darker blue mesh base, grounded by black heel paneling that adds structural contrast. Blue accents return along the ABZORB SBS cushioning units, tying the upper and sole together through considered chromatic repetition. The palette reads instantly as Lions-coded - not through explicit branding, but through color architecture alone. The silhouette in context. The 1890 occupies an interesting position within New Balance's expanding roster of hybrid runners. Rather than a straightforward retro, it functions as a reconstruction - a remix that respects both donor silhouettes while creating something distinct. This approach has become increasingly central to New Balance's design philosophy, allowing the brand to activate archival pieces without simply re-issuing them. The 2002's Made in USA provenance and the 890v3's technical credibility combine to position this release as more than aesthetic play. Deal Available New Balance APC Hoodie $16.00 $70.00 Save $54.00 New Balance under retail Browse New Balance items priced below retail on StockX Release info. The New Balance 1890 in Blue/Silver/Black arrives during Fall/Winter 2026 through New Balance and select retail partners. Retail pricing is set at $190. The timing aligns with heightened interest in NFL-adjacent footwear, though the design's subtle approach means appeal extends well beyond sports fans. For collectors tracking New Balance's broader technical runner output, this hybrid represents the kind of materials-forward thinking that has made the brand increasingly relevant in performance-minded circles. Those monitoring New Balance's wider retail landscape may also note that the brand's back catalog remains deeply discounted across key retailers, with recent promotions averaging 37% off across multiple partners. While pricing varies by model, this context suggests strong inventory levels heading into the fall season - worth monitoring for those considering additional New Balance acquisitions. FAQs. When does the New Balance 1890 release? The New Balance 1890 lands in Fall/Winter 2026 via New Balance and retail partners. A specific drop date within that window has not been confirmed. How much does the New Balance 1890 cost? Retail pricing is set at $190 for the Blue/Silver/Black colorway. Where can I buy the New Balance 1890? The shoe releases through New Balance directly and select retail partners. Specific retailer confirmations and links will be updated as the release approaches. Status: Upcoming Release Window: Fall/Winter 2026 Retail Price: $190 Colorway: Blue/Silver/Black ("Detroit Lions") Retailers: New Balance, select partners (TBA) new balance
New Balance 2010 GORE-TEX arrives in Neon Green. New Balance is expanding its GORE-TEX retrofit initiative to the 2010, introducing weatherproof construction to its heritage lifestyle silhouette. The brand's first colorway in this new material treatment arrives in an arrestingly bright neon green, drawing visual cues from industrial workwear. Design details. The New Balance 2010 GORE-TEX 'Neon Green' executes a purposeful three-tone palette rooted in safety and utility aesthetics. A luminous neon green mesh forms the primary upper, mirrored in the visible ABZORB SBS cushioning pods positioned at the heel counter. Softer sage green nubuck overlays provide textural contrast, while the midsole and liner shift to a darker, military-adjacent tone that grounds the overall composition. Reflective branding hits punctuate the tongue and heel - design fixtures on the 2010 that reinforce its workwear lineage. The GORE-TEX waterproofing layer itself remains hidden, identified only by a discrete black tag on the lateral side. Deal Available 77% OFF New Balance APC Hoodie $16 $70 Save $54 Shop This Release New Balance 1890 Faded Black Utility Green $190 Mar 12, 2026 The material upgrade marks New Balance's continued expansion of its waterproof infrastructure across core lifestyle silhouettes. The Boston brand has systematically introduced GORE-TEX construction to models including the 2002R and 1906R over the past several seasons, establishing weatherproofing as a standard amenity rather than a novelty feature. This 2010 revision follows that trajectory - a 99X-inspired archive model receiving contemporary protection without compromising its recognizable proportions or heritage DNA. Brand & model context. The 2010 occupies a specific position within New Balance's lifestyle hierarchy: less stratified than the 990-series, yet more considered than entry-level offerings. Its resurgence in recent years has positioned it as a credible alternative to more obvious retro choices, particularly among consumers seeking proportional balance and material refinement. The introduction of GORE-TEX signals New Balance's commitment to extending the model's functional appeal beyond seasonal aesthetics. Release & Availability. The New Balance 2010 GORE-TEX 'Neon Green' is slated for Fall/Winter 2026, though New Balance has not confirmed a specific launch date. Standard 2010 colorways typically retail at $145, though the weatherproof enhancement may warrant a modest price increase - final pricing remains unconfirmed. Additional GORE-TEX iterations of the 2010 are anticipated in the months following this debut. For shoppers monitoring New Balance pricing broadly, current market activity shows substantial movement across the brand's catalog, with 37% average discounting across tracked retailers. While archive models like the 2000 have seen marked reductions in recent weeks, premium iterations like this GORE-TEX variant typically maintain baseline pricing closer to launch. FAQs. When does the New Balance 2010 GORE-TEX 'Neon Green' release? The shoe is scheduled for Fall/Winter 2026, though New Balance has not announced a precise release date as of this writing. How much will the New Balance 2010 GORE-TEX cost? Standard 2010 models retail for $145, but GORE-TEX versions are expected to carry a slight premium - exact pricing has not been confirmed. Will New Balance release other GORE-TEX 2010 colorways? Yes. Additional GORE-TEX iterations of the 2010 are anticipated to launch in the coming weeks and months following this neon green debut. Deal Available New Balance APC Hoodie $16.00 $70.00 Save $54.00 New Balance under retail Browse New Balance items priced below retail on StockX Release info. Status: Upcoming Retail Price: TBD (expected above $145) Release Window: Fall/Winter 2026 Colorway: Neon Green Key Materials: GORE-TEX, mesh, nubuck, ABZORB SBS cushioning Where to Buy: Availability details to be announced new balance
New Balance 1300 'Sea Salt' drops September 10. New Balance's Made in USA program continues its Fall/Winter 2026 cycle with the 1300 'Sea Salt,' a refined iteration of the Boston brand's celebrated heritage silhouette. Curated by Aimé Leon Dore's Teddy Santis, the shoe introduces subtle textural sophistication through embossed pigskin overlays that carry a crocodile-like finish - a detail that whispers rather than shouts. Design details. The New Balance 1300 'Sea Salt' builds its visual foundation around a neutral base in the brand's signature Sea Salt tone, but the real substance lives in the material execution. Embossed pigskin wraps the overlays, "N" logos, and backtab with a reptilian texture that reads as understated from a distance. Upon closer inspection, the croc-inspired embossing reveals itself as a deliberate material choice - the kind of detail that separates considered design from surface-level aesthetic play. Deal Available 77% OFF New Balance APC Hoodie $16 $70 Save $54 Shop This Release New Balance 1890 Faded Black Utility Green $190 Mar 12, 2026 Accent colors provide measured punctuation: Blue Oyster appears on the "N" logos and heel counter, while a Mulled Wine interior adds depth that won't be visible in daily wear but signals the level of attention throughout the construction. The Teddy Santis era. This marks the second release in Santis' curation of New Balance's Made in USA collection for the season, positioning the 1300 as the sole offering of this particular silhouette in the current rotation. The broader lineup - which includes fresh seasonal interpretations of the 990v4, 992, and 993 - underscores New Balance's strategic approach to its domestic production line, balancing innovation with the weight of archival significance that each model carries. The 1300 itself occupies a particular space within New Balance's hierarchy: less ubiquitous than the 990 or 992, yet firmly established as a cornerstone silhouette for those attuned to the brand's deeper catalog. A textural play like embossed pigskin reflects Santis' broader design philosophy - restraint that rewards close attention, rather than novelty that announces itself. Deal Available New Balance APC Hoodie $16.00 $70.00 Save $54.00 New Balance under retail Browse New Balance items priced below retail on StockX Release information. The New Balance 1300 'Sea Salt' (SKU: U1300SS) releases September 10, 2026, at $190. Availability extends across New Balance's official channels and select retail partners globally. For those tracking New Balance inventory, the brand currently has deals averaging 34% off across select styles at multiple retailers, though pricing on this particular release should hold at retail through the drop. FAQs. When does the New Balance 1300 'Sea Salt' release? The shoe drops September 10, 2026, through New Balance's official site and authorized retailers worldwide. What is the retail price? The New Balance 1300 'Sea Salt' is priced at $190 USD. Where can I buy the New Balance 1300 'Sea Salt'? The shoe will be available directly from New Balance and through select retail partners globally starting September 10, 2026. Release info. Product: New Balance 1300 'Sea Salt' (Made in USA) SKU: U1300SS Release Date: September 10, 2026 Retail Price: $190 Availability: New Balance official site and select retailers worldwide Status: Upcoming new balance
Vans takes on Mihara Yasuhiro and Adidas with a sleek new silhouette. The standout drops defining the year. In the world of sneakers, GQ has seen some of the most sought-after drops this year alone. So far, releases from the likes of Maison Mihara Yasuhiro, New Balance, and Adidas have taken the footwear landscape by storm. Not wanting to be left out of the conversation, Vans has also rolled out several pairs that deserve a spot on your radar. Among their recent lineup, one particular release commands immediate attention. A fresh take on a footwear classic. The Premium SF Moc Low stands out as one of the brand's most intriguing releases this year. At first glance, the silhouette evokes a classic Grasshopper shoe - infused with that distinct Vans edge sneakerheads have come to love. Stripped-back, grounded, and effortlessly stylish, the Premium SF Moc Low retains the core appeal of a traditional silhouette while leaning into a laid-back vibe. Vans has reimagined the classic moccasin by lowering the ankle cut and enhancing the overall texture through a thoughtful blend of premium materials. Designed for underground style and daily comfort. On the inside, the pair features plush cushioning built for all-day wear, while the signature waffle grip underneath ensures a solid connection to the street. Low-profile and versatile, it is an effortless addition to any off-duty weekend outfit. For those looking to break down the finer details, here is everything you need to know about the build: * Upper: Premium mixed-material suede construction adding texture, durability, and depth * Design: Moccasin-inspired, low-top silhouette built for flexible daily styling * Closure: Standard lace-up design for a secure, tailored fit * Insole: Sola Foam ADC (All-Day Comfort) insole crafted with at least 30% USDA-Certified bio-based PU foam derived from plant sources * Sole: Classic vulcanized construction paired with the brand's signature waffle outsole pattern for reliable grip since '66 The verdict. When compared to the standout releases from Adidas, New Balance, and Maison Mihara Yasuhiro, this low-cut moccasin demonstrates that Vans can make a statement without relying on overwhelming hype. It cuts through the clutter of overly complicated footwear by focusing on subtle textures, classic design, and sheer comfort. This shoe seamlessly connects structured smart-casual attire with effortless skate heritage, offering your collection a versatile edge that many standard releases simply do not provide. Whether you style them with relaxed tailored trousers, raw denim, or heavyweight shorts, the Premium SF Moc Low presents a polished appearance without appearing forced. It captures the nostalgia of a classic silhouette while firmly rooting itself in contemporary street style. If you seek to enhance your collection with a shoe that prioritizes clean lines over loud branding and offers all-day comfort, this is undoubtedly one of the most underrated finds of the season. Where to buy and how much. The sneaker is available on the Vans official website for a price of R 2 899,00. Related Topics: Purchase the digital edition and save up to
New Balance opens new store at Doha's Villaggio Mall. September 3, 2026 | Posted by LG Content Team Brand expands its footprint and community presence in Qatar New Balance has announced the official opening of its newest store at Villaggio Mall, marking the latest chapter in the brand's continued expansion in Qatar and strengthening its connection with the communities shaping sport and culture in Doha. Spanning 350sqm, the new store brings New Balance's latest footwear and apparel collections to one of Qatar's most visited retail destinations. The opening marks another milestone in New Balance's accelerating retail expansion across the Middle East, Africa and India (MEAI), where the brand now has more than 90 stores across the region. In Qatar, that expansion has already seen New Balance establish its first owned and operated store at Place Vendôme in Lusail in 2025, followed by the opening of its Mall of Qatar store later that year. "Qatar has become an incredibly important market for New Balance, not only from a retail standpoint, but because of the depth of the sporting communities we have built relationships with.," said Stuart Henwood, Senior Director, New Balance MEAI. New Balance is also the official footwear and apparel partner of the Doha Marathon by Ooredoo, through a three-year partnership announced in 2024. The partnership brings the brand directly into one of Qatar's leading mass-participation sporting events, while its free New Balance Run Clubs (NBRC) continue to bring runners together in Doha across different abilities and experience levels.