Trade Marketing Specialist - LSR/QSR

Descripción del empleo

Building Activation Plans with LSR Customers

• Co-develop customer activation plans with the sales organisation, translating segment strategy into concrete programs for strategic accounts.
• Take part in customer meetings and planning sessions as the marketing counterpart, capturing needs and turning them into activation proposals.
• Build tailored activation concepts that support the acquisition of new business and drive demand within existing accounts.
• Coordinate with Brand, Culture, Sports and Media Network counterparts to bring consumer marketing assets into customer plans

Executing in the Outlet

• Own the end-to-end execution of activation plans: timing, materials, roll-out and follow-up with sales and field teams.
• Develop and manage the POS materials and activation toolkits required for each program, from brief to delivery in the outlet.
• Manage agencies and suppliers for production and installation, ensuring quality, cost and deadlines.
• Support Key Account and field teams during roll-out, solving execution issues on the ground and adapting tools to local needs.
• Define and share execution standards and best practices across channels and regions.

From Activation to Impact

• Define activation KPIs together with the Trade Marketing Manager and track them consistently across programs and accounts.
• Build and maintain activation reporting, showing results in a clear and easy-to-understand way for sales teams and senior stakeholders.
• Analyse activation performance to identify what works, what doesn't and where to scale.
• Feed learnings back into the next planning cycle.

From Data to Actionable insights

• Analyse relevant On Premise data to identify trends, measure performance and inform strategic decisions.
• Translate complex market information into clear, practical recommendations for the sales organisation and senior stakeholders.
• Monitor activation performance and define KPIs to track impact across segments and initiatives.

Business Plan Contributor

• Contribute to the annual On Premise Marketing business plan with customer and activation insights.
• Manage the activation budget assigned to the role, tracking spend against plan in alignment with Controlling.
• Track performance against plan during the year, flagging deviations early and proposing corrective actions.

"Living" the Red Bull On Premise Culture

• Be an active ambassador for the Red Bull brand and product in front of customers, the team and the On Premise Network.
• Assume and live the Red Bull On Premise culture.
• Uphold brand image standards and premium values in every activation and touchpoint.

Requisitos

• Minimum 3 years in Trade Marketing, Customer Marketing or Field Marketing, ideally in FMCG or beverages.
• Mandatory experience in LSR (Limited Service Restaurants), including strategic management of large accounts and customer growth initiatives.
• Strong experience developing and executing strategic plans with large LSR accounts.
• Knowledge of the On Premise channel: HORECA, restaurants, bars, clubs, QSR.
• Proven experience building and executing activation plans with customers, from concept to outlet.
• Hands-on execution profile: comfortable managing POS, materials, agencies and timelines.
• Experience working closely with sales teams, key accounts and stakeholders.
• Demonstrated ability to lead teams and effectively manage complex stakeholder environments.
• Proven conflict management and resolution skills across customers, teams and cross-functional stakeholders.
• Demonstrated experience leading strategic initiatives in complex environments, building alignment and driving collaboration across multiple internal and external stakeholders without direct people management responsibility.
• Highly collaborative mindset, with the ability to build strong relationships and work effectively across cross-functional teams, customers and external partners
• Proven experience developing and executing strategic growth plans, identifying client growth opportunities and driving business development initiatives.
• Strong prioritisation and organisational skills, with the ability to manage multiple programs simultaneously. Solid analytical skills: able to build KPIs, reporting and turn data into clear recommendations.
• Highly autonomous professional with a proactive mindset and proven ability to take full ownership of projects, ensuring delivery against objectives and measurable business impact.
• Medium to advanced Excel and PowerPoint.
• Ability to work flexible hours when activations require it.

Información adicional

• Travel 30%

La descripción de la presente oferta de empleo pretende recoger la información que, de forma general y no exhaustiva, resulta necesaria para identificar las características generales del puesto de trabajo, con el objetivo de que aquellas personas que deseen aplicar y participar en el proceso de selección, puedan hacerlo con plenas garantías legales. Asimismo, se le informa de que Red Bull España, S.L. tratará su candidatura y la de los demás candidatos con pleno respeto al ordenamiento jurídico vigente y a los derechos fundamentales; en particular, la igualdad de trato y no discriminación. Asimismo, se informa a las personas que deseen iniciar el proceso que ninguna expectativa de derecho podrá generarse derivada de la presente oferta de trabajo.