Media & Connections Strategy Director

Descripción de la empresa

Since 1926, at Publicis Groupe, we have evolved to become the largest and most valuable communications group in the world, where creativity and transformation are not only celebrated but also enhanced daily. Today, we are more than just a company; we are a connected platform operating under the philosophy of #ThePowerOfOne, combining efficiency and innovation in a model that seeks to provide our clients with borderless access to the best of every service. In an era of convergence and empowerment, we are excited to attract passionate individuals to guide our clients in their transformation, helping them reinvent and thrive amidst digital disruption.

Descripción del puesto


Responsabilidades

• Lead the development of integrated media and connections strategies across multiple markets, translating audience insights, consumer behaviors, and business challenges into actionable strategic directions.
• Define the strategic vision and architecture of connections, establishing how audiences, media, platforms, content, and experiences work together throughout the consumer journey.
• Guide the development of end-to-end communication and media strategies, ensuring alignment between business objectives, audience opportunities, touchpoint roles, and media effectiveness.
• Lead the interpretation of audience intelligence, consumer insights, market research, competitive dynamics, and media consumption trends to identify growth opportunities and inform strategic decisions.
• Oversee the design of integrated media ecosystems across paid, owned, earned, and shared channels, ensuring synergy, complementarity, and strategic consistency.
• Act as a senior strategic advisor to regional and local clients, challenging business problems, identifying opportunities, and influencing communication and media investment decisions.
• Establish strategic frameworks and measurement approaches, connecting business objectives, audiences, communication priorities, touchpoint roles, and KPIs.
• Drive innovation in media and connections, identifying emerging platforms, technologies, data capabilities, formats, and new opportunities to engage audiences.
• Lead the development of compelling strategic narratives and recommendations, translating complex insights into clear, persuasive business and communication strategies.
• Design and facilitate strategic workshops with clients and multidisciplinary teams to identify growth opportunities, align priorities, and inspire integrated solutions.
• Partner with local market teams to adapt regional strategies, balancing strategic consistency with local consumer behaviors, media landscapes, and market realities.
• Lead and develop multidisciplinary and multicultural strategy teams, fostering strategic excellence, collaboration, innovation, and talent development.
• Collaborate closely with media, data, research, content, creative, and commerce teams, ensuring strategic integration across capabilities and markets.
• Oversee strategic performance and effectiveness, using campaign learnings, audience insights, and measurement frameworks to continuously strengthen recommendations.
• Ensure alignment with company policies, regional governance, and operational standards.

Cualificaciones

• Proven experience in Media Strategy, Communications Planning, Connections Planning, Integrated Media Strategy, or related strategic disciplines.
• Strong understanding of traditional and digital media ecosystems, social and content platforms, retail media, commerce, and emerging channels.
• Demonstrated ability to develop integrated communication and media strategies across multiple markets and diverse audience segments.
• Deep expertise in audience intelligence, consumer insights, media consumption behaviors, consumer journeys, and touchpoint strategy.
• Strong understanding of media effectiveness, measurement frameworks, KPIs, and the role of media in driving business outcomes.
• Experience translating market research, audience data, competitive intelligence, and campaign performance into strategic business recommendations.
• Familiarity with research, audience intelligence, analytics, and media platforms such as GWI, Nielsen, Kantar, Comscore, GA4, DV360, Similarweb, or equivalent.
• Proven ability to lead senior-level client relationships, influence strategic decisions, and manage regional or multi-market accounts.
• Strong leadership experience managing multidisciplinary teams and collaborating across markets and business functions.
• Exceptional strategic thinking, business acumen, storytelling, consulting, and presentation skills.
• Fluent English required; additional languages are a plus.

Información adicional

What Do We Offer?

• We have an AI-powered interaction and connection platform called Marcel, which includes e-learning tools such as Udemy and LinkedIn Learning, offering more than 30,000 courses across different topics where you can develop your skills based on your interests. In addition, Marcel connects you with over 100,000 creative minds across Publicis Groupe worldwide.
• We offer benefits such as hybrid work, an employee fund, life insurance, a day off for your birthday, as well as the opportunity to apply for internal vacancies globally within the company. You will also have the possibility to work up to six weeks per year from another country where Publicis Groupe operates, through the global Work Your World initiative.

VIVA LA DIFFERENCE:Publicis Groupe #ThePowerOfOne connects creativity and technology while celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and our community. Diversity and inclusion are key to our success!