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Publicis Groupe

Runs advertising and digital transformation services

Analytics Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$87.2k - $137.2k /yrIn-person

About the Job

Requirements

  • At least 3 years of work experience in media or a related field.
  • At least 1 year in a managerial or supervisory role.
  • A bachelor's degree; a degree in a related field such as STEM, economics, or marketing is a plus.
  • Ability to communicate complex ideas to external and internal clients.
  • Demonstrated project management skills.
  • Experience querying relational databases.
  • Experience with digital media and analytics tools, including ad servers, measurement vendors, and business intelligence software.
  • Extensive experience with digital media marketing metrics.
  • Strong understanding of traditional and digital advertising, strategy, and measurement.
  • Thought leadership across digital advertising, digital media strategy, and standard media measurement.
  • Advanced Excel skills, including macros, advanced formulas, and pivot tables, and experience working with large data sets.
  • Ability to structure and manipulate large data sets to answer business questions.
  • Understanding of online advertising channels such as search, display banners, email, contextual, and social, and subject-matter expertise in at least one of these areas.
  • Ability to build collaborative relationships with media team members and partners and earn credibility as a respected advisor.
  • Strong analytical skills, including analyzing raw data, drawing conclusions, and summarizing actionable recommendations and forecasted outcomes or implications.
  • Skills in analytical and strategic thinking, project management, presenting, and communication.
  • Ability to use statistical analyses to assess digital performance against benchmarks, testing results, and audience insights.
  • Ability to serve clients, partners, and internal stakeholders by understanding their needs, translating those needs into solutions, and delivering them diligently.

Responsibilities

  • Work closely with Analysts and Senior Analysts to keep day-to-day deliverables on track and help build compelling stories.
  • Work with Directors and above to formulate account vision and execute it with Analysts and Senior Analysts.

Desired Qualifications

  • Experience with third-party research partners such as DISQO, Dynata, GfK, Nielsen, and Comscore.
  • Experience with ad verification tools such as DV, IAS, and Moat.
  • Experience using or analyzing data from customer data platforms, data management platforms, mobile measurement partners, and search, social, and demand-side platform tools.
  • Knowledge of visualization tools such as Tableau and Power BI.
  • Experience with SQL, Python, and other data manipulation languages.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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