Full-Time

Platform Coordinator

Posted on 5/2/2024

GroundTruth

GroundTruth

201-500 employees

Media company optimizing locations for business outcomes

Data & Analytics

Mid

New York, NY, USA

Required Skills
Sales
JavaScript
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree and 1 year of relevant experience in a digital media, performance marketing agency, social agency, account management, or media sales role
  • Proficiency in Office Suite, Excel, PowerPoint or Keynote
Responsibilities
  • Execute with input from Platform Specialists and Team Leads
  • Partner with peers to manage clients' backend requirements, grow business & overcome daily hurdles
  • Communicate with customers (infrequently)
  • Support the team while delivering upon tasks set by manager and senior staff
  • Provide campaign support
  • Possess knowledge of, and ability to Debug trafficking tags such as 1x1 pixels, JavaScript, VAST, Flashtalking and DoubleClick
  • Monitor hybrid campaigns and ensure 100% delivery
  • Facilitate custom ad hoc requests
  • Traffic/create new campaigns in GroundTruth’s platform “Ads Manager”
  • Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously
  • Be the first point of partner contact for any technical guidance, campaign setup and training requests
  • Review pacing reports and offer recommendations/optimizations on campaigns to ensure KPI goals are met
  • Track and resolve Zendesk Requests
  • Navigate and troubleshoot relevant internal products/campaign issues and assist in providing solutions to client issues
  • Gather all feedback from the client and relay it back to the Product and Technology teams

GroundTruth is a media company utilizing proprietary mapping technology, Blueprints, to accurately contextualize physical locations and optimize for visits and sales based on real-world behavior, turning real-world behavior into marketing that delivers measurable business results. The company's main product focuses on leveraging real-world behavior data to drive measurable business outcomes.

Company Stage

Series F

Total Funding

$154.9M

Headquarters

New York, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-6%

2 year growth

-3%
INACTIVE