Marketing Director of Demand Generation
Novanta
Marketing Director of Demand Generation
Novanta
Provides core photonics for medical tech
Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.
Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.
This position is part of Novanta’s Robotics & Automation business unit. The BU is the world-leading engineering-based developer of robotic accessories and robot arm tooling, including Automatic Tool Changers, Multi-Axis Force/Torque Sensing Systems, Utility Couplers, Material Removal Tools, Robotic Collision Sensors, Manual Tool Changers, and Compliance Devices. Our robot end-effector products are found in thousands of successful applications around the world.
Summary
We are seeking a Director of Marketing, Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships.
Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a B2B environment and are a skilled leader, we encourage you to apply.
Primary Responsibilities
Develop and implement demand generation strategies and campaigns.
Collaborate with sales and marketing teams to align efforts and drive revenue.
Use data and analytics to measure and improve performance.
Develop and maintain relationships with partners and influencers.
Conduct market and customer research.
Create and manage demand generation budgets and forecasts.
Measure and report on campaign success using key metrics.
Resolve challenges within the demand generation process.
Provide team training and support on best practices and tools.
Experience in demand generation through paid campaigns on platforms like Google, Facebook, and LinkedIn.
Familiarity with data analysis and visualization tools like Tableau is a plus.
General Tasks
Strict compliance with quality, occupational safety, and environmental regulations.
Implementation of the instructions of the quality / environmental management representative and the occupational safety specialist.
Required Experience, Education, Skills, Training and Competencies
Possess extensive experience leading marketing initiatives and teams in a business-to-business environment.
Be able to lead and motivate a team of marketing professionals effectively.
Possess deep understanding of market trends and customer behavior to inform marketing strategies and data-driven decisions.
Ability to influence without authority and demonstrate comfort collaborating with executive leaders.
Be able to anticipate and resolve complex issues and make critical decisions.
Travel Requirements
20% Travel
Compensation and Benefits
The salary range for this position is $158,000 to $175,000 annually based on full-time employment. Compensation offers are determined based on a variety of factors, including but not limited to location, relevant skills, training, experience, and education.
Certain positions may be eligible for performance-based incentive compensation and/or long-term incentive programs. Incentive eligibility and structure may vary depending on the applicable plan and may be discretionary or non-discretionary.
Novanta supports all aspects of employees' well-being. This position offers a comprehensive benefits package, including medical, financial, and other programs designed to support quality of life.
Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.
Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.
Novanta designs and supplies core technology platforms for precision photonics used in medical devices and advanced industrial equipment. Its products are components and subsystems—such as lasers, optics, sensors, and imaging hardware—that OEMs integrate into their own machines. Unlike companies that sell end-user devices, Novanta focuses on providing the underlying photonics technology that OEMs build into products, enabling reliable performance and scalable manufacturing. The company differentiates itself through deep specialization in photonics and by growing through acquisitions, aligning its portfolio toward medical technology and precision industrial markets. Its goal is steady, long‑term growth by delivering proven core technologies that help customers develop better medical devices and industrial solutions.
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