Y

YouGov

Global market research and data analytics

Business Development Manager

Full-Time
No salary listed
Senior
Bachelor's
Bangkok, Thailand
In Person
Sales & Account ManagementAccount Executive

About the job

Requirements
  • At least 5 years of sales experience; experience in data analytics business, marketing research, or business intelligence is preferred.
  • Understand business issues related to consumer brands or behaviour across Thailand, the Asia-Pacific region, or beyond.
  • Be comfortable working with numbers and data.
  • A bachelor's degree or higher in business administration, marketing, or a related discipline is preferable.
  • Have skills in Microsoft Excel, PowerPoint, and Word.
  • Communicate in English and Thai for this client-facing role; Thai is identified as preferred.
  • Persuade and negotiate, and work with a high level of autonomy.
Responsibilities
  • Market and drive growth of YouGov’s business by selling its products and solutions.
  • Generate new business for the Thailand region in collaboration with senior members of the business development team.
  • Collaborate with the Research Team to address clients’ research needs.
  • Work toward an individual sales target.
  • Identify potential customers for the company’s products, services, and solutions.
  • Prospect, identify, qualify, and explore business opportunities through channels including cold calling, networking events, marketing events, and LinkedIn.
  • Share ideas and updates with business development team members, develop strategies to understand prospects’ needs, arrange meetings, and prepare research proposals that meet clients’ requirements.
  • Collaborate with the Research team to align on clients’ briefs and expectations, project details, deliverables, and costs.
  • Close deals.
  • Update the team and customer database systems, such as Salesforce and LinkedIn Sales Navigator, with sales activities involving prospects and clients.
  • Contribute ideas for marketing content generation.
  • Help clients make better-informed decisions using YouGov’s data and insights.
Desired Qualifications
  • Sales experience in data analytics, marketing research, or business intelligence is preferred.
  • A bachelor's degree or higher in business administration, marketing, or a related discipline is preferable.
  • Thai language ability is preferred.

About the company

YouGov is a global market research and data analytics company that collects data on public opinion and consumer behavior through a proprietary panel of millions of people who participate in surveys. It turns this ongoing data into syndicated tracking products, custom research, and data analytics services for brands, media owners, and agencies. The company combines standardized tracking data with tailored studies and analytics to help clients understand markets and make decisions. Its goal is to provide actionable consumer intelligence across global markets, differentiating itself with its large, continuously active panel and scalable mix of tracking and custom research.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

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Simplify's Take

What believers are saying

  • March 2026 strategic review could crystallize value from Shopper's £63.2 million first-half revenue.
  • June-August 2026 News Tracker publications show product cadence and commercial reuse potential.
  • January 2026 results guided £52-£56 million adjusted operating profit, preserving cash generation.

What critics are saying

  • March 24 2026 Shopper profits fell 51%, exposing expensive panel upgrades and passive data collection.
  • Alex McIntosh left on February 9 2026, and James Davies remains interim CFO.
  • If AI pricing compresses surveys faster than product launches, YouGov's research moat erodes by 2027.

What makes YouGov unique

  • YouGov's proprietary panel gives continuous consumer and opinion data across millions of respondents.
  • Its Shopper network spans 17 European countries and tracks household purchases.
  • AI-powered News Tracker turns open-ended answers into repeatable media-intelligence products.

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Benefits

  • Paid Vacation
  • Flexible Work Hours
  • Group Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Parental Leave
  • 401(k) Company Match
  • Hybrid Work Options

Company News

Yahoo Finance
Apr 22nd, 2026
YouGov's fair value drops to $4.64 as analyst targets diverge and Shopper division faces review

YouGov's fair value estimate has dropped from £4.43 to £3.65 amid diverging analyst price targets. JPMorgan recently lifted its target by 10 pence, whilst Deutsche Bank and another firm cut theirs by 20 pence and 30 pence respectively, reflecting widening disagreement on the stock's valuation. The company has launched a strategic review of its Shopper division, exploring options including a sale, stating the unit's potential is not reflected in current market valuation. YouGov guided for low single-digit revenue growth for the half year to 31 January 2026, with US and UK growth offset by slight declines in the Shopper business. CFO Alex McIntosh will step down in February 2026 after 19 years, with James Davies appointed as interim CFO.

Leicester Mercury
Aug 22nd, 2025
Workers demand 'digital downtime' as they are plagued by pings

In partnership with YouGov, Twilio surveyed workers and found nearly half now prioritise protected time to work distraction-free.

EMI Research Solutions
Aug 12th, 2024
News That's Making Waves in the MR Industry

Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble.

IFA Magazine
Jun 22nd, 2024
Invessed Set to Help Wealth Managers Respond to Disengaged Demographic

New research from Invessed in collaboration with YouGov highlights a critical challenge facing the wealth management industry: its struggle to engage younger investors.

YouGov
Jun 14th, 2024
General election week 3: what stories did Britons notice most?

Earlier this week, YouGov Group were delighted to launch its new AI-powered news tracker, which asks the public to tell YouGov Group which news story they have heard about most in the last seven days.