Fortive

Makes industrial tools and healthcare systems

Marketing Specialist - LATAM

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeIndaiatuba - State of São Paulo, BrazilNo salary listedIn-person

About the Job

Requirements

2–5 years of experience in B2B demand generation, growth marketing, or regional marketing.
Experience supporting or managing marketing programs in LATAM markets.
Ability to translate data into actionable insights.
Experience working cross-functionally with sales or commercial teams.
Familiarity with customer relationship management and marketing automation tools.

Responsibilities

Define priority industries, buyer personas, and target accounts across LATAM.
Build and execute integrated, multi-channel marketing campaigns across digital, email, events, webinars, and other channels.
Select the channel mix based on performance insights and return on investment.
Set objectives, key performance indicators, and targeting strategies for each campaign.
Adapt global messaging to resonate with LATAM audiences beyond translation.
Partner with regional sales teams to reflect local market needs and buying drivers.
Ensure messaging is relevant, differentiated, and drives engagement.
Own marketing contribution to pipeline growth from marketing-qualified lead through sales-accepted lead to opportunity.
Track lead quality, conversion rates, and funnel performance.
Identify and prioritize high-impact growth opportunities.
Collaborate with sales on account targeting and campaign follow-up.
Establish feedback loops to improve lead quality and campaign effectiveness.
Align marketing initiatives with revenue goals and business priorities.
Analyze campaign performance and reallocate budget to top-performing tactics.
Continuously test and refine targeting, messaging, and channel mix.
Share actionable insights with stakeholders to guide decision-making.

Desired Qualifications

Experience in industrial, safety, or technology-driven industries.
Exposure to account-based marketing strategies.
Experience managing multi-country campaigns in Latin America.

Location

Indaiatuba, São Paulo, Brazil

Why You Should Join Industrial Scientific?

At Industrial Scientific, our mission is bold and meaningful: to eliminate death on the job by 2050. Everything we do—from product innovation to customer support—is centered on protecting workers and saving lives.

We believe great outcomes come from empowered people. That’s why we foster a culture built on trust, openness, and collaboration, where diverse perspectives are valued and individuals are supported to do their best work. If you’re motivated by purpose, enjoy solving complex challenges, and want to see the real-world impact of your work, you’ll thrive here.

What You’ll Do?

As a LATAM Marketing Specialist, you will play a key role in driving pipeline growth across the region. You’ll own campaign planning and execution, working closely with sales to ensure marketing efforts translate into measurable revenue impact.

Campaign Strategy & Execution

Define priority industries, buyer personas, and target accounts across LATAM
Build and execute integrated, multi-channel marketing campaigns (digital, email, events, webinars, etc.)
Select the right channel mix based on performance insights and ROI
Set clear objectives, KPIs, and targeting strategies for each campaign

Localization & Messaging

Adapt global messaging to resonate with LATAM audiences (beyond translation)
Partner with regional sales teams to reflect local market needs and buying drivers
Ensure messaging is relevant, differentiated, and drives engagement

Pipeline Ownership & Performance

Own marketing contribution to pipeline growth (MQL → SAL → opportunity)
Track lead quality, conversion rates, and funnel performance
Identify and prioritize the highest-impact growth opportunities

Sales Partnership

Collaborate with sales on account targeting and campaign follow-up
Establish feedback loops to continuously improve lead quality and campaign effectiveness
Align marketing initiatives with revenue goals and business priorities

Optimization & Insights

Analyze campaign performance and reallocate budget to top-performing tactics
Continuously test and refine targeting, messaging, and channel mix
Share actionable insights with stakeholders to guide decision-making

What You Bring?

Must-Have Qualifications

2–5 years of experience in B2B demand generation, growth marketing, or regional marketing
Experience supporting or managing marketing programs in LATAM markets
Strong analytical mindset with the ability to translate data into actionable insights
Experience working cross-functionally with sales or commercial teams
Familiarity with CRM and marketing automation tools

Nice-to-Have

Experience in industrial, safety, or technology-driven industries
Exposure to account-based marketing (ABM) strategies
Experience managing multi-country campaigns in Latin America

What You’ll Get?

Opportunity to contribute to a mission-driven company focused on saving lives
A collaborative, inclusive, and high-trust work environment
Exposure to global marketing strategy with strong regional ownership
Career growth opportunities in a rapidly expanding international business
Competitive compensation and benefits package
Flexible working arrangements (where applicable)
Ongoing learning and professional development opportunities

Inclusion & Belonging

Industrial Scientific is committed to building a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply—even if your experience doesn’t match every requirement. We believe different perspectives make us stronger and help us better serve our customers and mission.

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About the Company

Fortive

Makes industrial tools and healthcare systems

Fortive makes measurement instruments, workplace safety systems and healthcare equipment for industrial technicians, facility managers and hospitals. Its operating companies include Fluke, whose test tools support electrical maintenance, and Advanced Sterilization Products, which builds systems for sterilizing medical instruments. Its software tracks assets and clinical workflows, while its hardware measures equipment conditions and protects workers; customers pay for instruments, consumables, services and software subscriptions. Founded as an independent company in 2016 after separating from Danaher, Fortive is headquartered in Everett, Washington.

Company size: 10,001+
Company stage: IPO
Headquarters: Everett, WA
Founded: 2016

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