Category Marketing Manager
Amazon
Category Marketing Manager
Amazon
Sells products online and rents cloud computing
We're seeking a data-driven marketing professional to drive customer growth for Amazon Mexico's categories through lifecycle and outbound marketing, and to own the reporting that powers our Category Marketing team. This role combines deep analytical expertise with hands-on channel management to acquire, engage and retain customers across our business groups. This is a unique opportunity to play a key role in an exciting, fast-growing business.
The successful candidate will develop and execute lifecycle and outbound strategies (Push, Email, WhatsApp) that move customers through the funnel, from acquisition and first purchase to repeat purchase, Prime adoption and retention. They will act as the bridge between marketing channel owners and category teams, translating category needs into campaigns and programs and bringing company-wide priorities to category teams. They will also own the team's BI and reporting mechanisms, standardizing the metrics category teams use in their weekly, monthly and quarterly business reviews.
The ideal candidate has strong analytical and SQL skills, a test-and-learn mindset, and the ability to simplify and scale through automation and AI. They communicate clearly across functions and levels, thrive with ambiguity and changing priorities, and enjoy a highly entrepreneurial environment. We are seeking someone with a proven track record in channel management, experimentation and project management.
Key job responsibilities
Lead category lifecycle strategy: analyze each category's customer funnel (active customers, new customer acquisition, repeat purchase, Prime adoption), present insights to category stakeholders, and plan and launch category-specific lifecycle initiatives.
Act as the point of contact for category-specific and company-wide lifecycle and Prime initiatives, coordinating execution with lifecycle and Prime teams.
Own category outbound marketing (Push, Email, WhatsApp): create campaigns for company priorities and major and seasonal events, ensure campaigns hit goals, and optimize performance across categories.
Drive experimentation across free outbound channels and WhatsApp, including customer acquisition and Prime tests. Document learnings and scale what works.
Own BI and reporting for the Category Marketing team: standardize weekly, monthly and quarterly metrics for category business reviews, with category-level drill-downs and visibility for all teams.
Deliver deep dives on campaign and funnel performance, with clear recommendations to category and marketing teams.
Increase category team adoption of lifecycle self-service tools, including engagement and gamification programs.
Lead efficiencies through AI and automation: semi-automated campaigns, automated reports and faster asset creation.
Collaborate cross-functionally with Marketing, Lifecycle, Prime, Category Management, Vendor Management and BI teams.
About the team
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
- 1+ years of professional non-internship marketing experience
- Experience in a marketing role and proficient with analytic tools
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
- Bachelor's degree or equivalent
- Speak, write, and read fluently in English, and have the ability to take direction in English
- Knowledge of analytic tools
- Experience using integrated campaigns to solve brand/business challenges
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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