Full-Time
Confirmed live in the last 24 hours
Connects brands with social media creators
Expert
London, UK
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Whalar connects brands with social media creators to produce engaging content in the influencer marketing industry. It operates primarily in the digital advertising space, helping brands reach audiences that traditional advertising often misses. Whalar facilitates partnerships between brands and creators, allowing for the creation of culturally relevant content that drives engagement. The company generates revenue by charging brands for access to its network of creators and for services like campaign management and performance analytics. A key differentiator for Whalar is its focus on cultural relevance and its Whalar for Good initiative, which promotes social impact through strategic partnerships. The goal of Whalar is to enable effective advertising campaigns that resonate with modern audiences.
Company Size
201-500
Company Stage
Seed
Total Funding
$3.5M
Headquarters
New York City, New York
Founded
2016
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Parental Leave
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Wellness Program
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Whalar Group's acquisition of Sixteenth aims to empower creators with enhanced resources, redefining talent management in the creator economy.
Whalar Group has acquired U.K. talent management company Sixteenth.
Emma Harman, formerly chief client officer of Whalar, has just been appointed president for the EMEA region for Whalar Group.
"This exciting collaboration with Good News Network Studios, Whalar Group and ReachTV means that our content, which breaks new ground in inclusion, will connect with the widest audiences and offer brands a new accord with communities who seek to see themselves authentically depicted on screen." Post thisAmong the projects in development, two standout initiatives will be highlighted at Cannes Lions International Festival of Creativity:Dream Fever"Dream Fever" is a powerful 90-minute documentary that chronicles the incredible journey of Emmanuel Kelly. Born limb-different and abandoned in a box on a battlefield, he is now opening for Coldplay on their upcoming world tour in Australia and New Zealand. Overcoming a challenging start in life with boundless resilience and unshakable hope, Emmanuel has forged his dreams into reality. This documentary promises to inspire viewers with its astonishing narrative and uplifting message.Good News First"Good News First", created by Anthony Samadani, is a fresh, witty, and social-first news show that features content creators, celebrities, athletes, and experts sharing their favorite local good news stories from around the globe. This show aims to highlight positive, feel-good stories that often go unnoticed, providing a much-needed counterbalance to the often-negative news cycle.Commenting on the collaboration:From Stephanie Sharis, Co-CEO and President, Good News Network Studios: "Our partnership with Outlyer, ReachTV and Whalar is a true testament to the belief in collaboration over competition, where smart, caring, strategic and experienced partners come together to create content that not only entertains but always seeks to make a positive impact."From Emmanuel Kelly, CEO, Outlyer: "Outlyer believes in the power of storytelling. This exciting collaboration with Good News Network Studios, Whalar Group and ReachTV means that our content, which breaks new ground in inclusion, will connect with the widest audiences and offer brands a new accord with communities who still seek to see themselves authentically depicted on screen," said Emmanuel Kelly.From Lynnwood Bibbens, Founder and CEO, ReachTV: "We've always been about truth and positivity since we launched ReachTV," said Lynnwood Bibbens, "and there is nothing more positive than what the people at Outlyer and Good News Network Studios are doing by finding the underlying and uplifting stories from around the world."From James Street, Co-CEO and Co-Founder, Whalar Group: "We believe creators are the future voices of creativity, and 'Good News First' aims to amplify those voices by shining a light on the goodness that often goes unnoticed
The Tribeca Festival is partnering with influencer marketing firm Whalar Group to establish a creator-oriented vertical, beginning with this year's event.