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Full-Time

Manager – Marketing

Posted on 5/28/2024

Granicus

Granicus

1,001-5,000 employees

Cloud-based civic engagement platform for governments

Data & Analytics
Government & Public Sector

Senior, Expert

London, UK

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Requirements
  • Managerial level or higher with a minimum of 5 years of experience in SaaS marketing within the UK region and 2 years of personnel management experience.
  • Public sector marketing experience (ideally in UK Local and/or Central Government) is preferred.
  • Strong writing and verbal communication skills.
  • Experience working directly with sales teams to support their goals and initiatives.
  • Exceptional interpersonal skills to build internal and external relationships with colleagues and executives; must be comfortable presenting to and communicating with executive audiences and geographically dispersed colleagues.
  • Ability to proactively manage multiple projects, work independently, and thrive in a lean, dynamic, fast-paced environment.
  • Familiarity with digital marketing tools, CRM systems, marketing automation platforms, and ABM technologies.
  • Commitment to diversity of thought and consideration of different ideas.
Responsibilities
  • Provide marketing strategy and execution for the UK market to support the achievement of local sales targets.
  • Act as the primary marketing contact and strategic marketing partner for the UK leadership and sales teams.
  • Create, develop, implement, and optimise full-funnel, integrated lead generation campaigns using best practice approaches for business-to-government marketing.
  • Plan and supervise the execution of digital marketing campaigns, events, awareness campaigns, and Account-Based Marketing (ABM) initiatives that drive pipeline and revenue for the UK business.
  • Develop and lead the UK event marketing strategy to include execution of the annual event calendar for external trade shows and conferences as well as Granicus hosted events, roundtables, virtual events, and webinars.
  • Manage, mentor, and oversee the activities of a UK-based Marketing Specialist to ensure timely execution of marketing activities while facilitating their career growth.
  • Analyse the UK market and Granicus customers, buyers, and competitors to identify actionable insights and priorities that maximise our go-to-market success.
  • Localise product marketing materials and global campaigns to ensure their relevance to the UK market.
  • Own, analyse, and communicate the strategy, execution, and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs and pipeline; gather feedback on program performance and sales needs.
  • Write and communicate localized market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email and more.
  • Collaborate with the sales organization and Business Development Representatives to monitor campaign performance and optimise inbound and outbound sales to support lead generation and pipeline creation.
  • Establish effective and collaborative working relationships with centralised US-based marketing teams (product marketing, marketing communications, and marketing operations) to represent the priorities of the UK business and secure appropriate support and resources for local campaigns.
  • Coordinate with technology partners on joint marketing and sales activities to support business priorities and extend audience reach.
  • Oversee the UK content calendar and collaborate with centralised marketing teams to create marketing materials, blog posts, podcasts, and related deliverables.
  • Build awareness and preference for Granicus solutions through local public relations, thought leadership, and branding activities.
  • Perform other relevant duties as required.

Granicus offers a comprehensive civic engagement platform for government agencies, providing solutions for agenda and meeting management, website and CMS, digital forms and services, digital communications, and records management through cloud-based technologies. With over 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers, Granicus empowers stronger relationships between government and residents.

Company Stage

Series A

Total Funding

$30M

Headquarters

Denver, Colorado

Founded

1999

Growth & Insights
Headcount

6 month growth

6%

1 year growth

13%

2 year growth

25%
INACTIVE