As part of the performance marketing team, the Creative Strategy Specialist is primarily responsible for developing high performing and quality creative assets that span our product portfolio for use across multiple advertising channels and media. You will not only be the expert on our different audiences but also the performance of different types of ads across paid channels and able to bring key learnings to the entire organization. 

The successful candidate will be an expert in the nuances of different social media networks and advertising platforms. You will have a knack for identifying what might work well on Instagram and what three things need to change for it to translate to Tik Tok - as well as the ability to communicate that to different team members. You will have strong creative instincts and also the analytical skills to test your hypotheses and challenge your own beliefs. 

You will own the end-to-end creative production process through in-house and agency partners for ad design and copy. This includes competitive research, brainstorming, ideation, feedback, collaboration with compliance and design teams, live testing, and ongoing iterations.

Your role will be pivotal in crafting compelling narratives that highlight the importance of credit building and the positive impact our solutions have on our users’ lives. Ultimately, you must have empathy for different audiences that are experiencing financial stressors and challenges and help tell the story of how Self can help them access different tools and take control of their credit.

Key Responsibilities

• Collaborate with marketing, design, copy, and product teams to create compelling ad content for use in various channels, including social media, display, video, and other digital channels 
• Ensure that our marketing creatives effectively communicate our brand story and value proposition, with unique positioning for different audiences and use cases that caters to the unique needs of individual channels and networks
• Analyze market research and develop customer insights that identify trends, challenges, and opportunities for engagement
• Report on creative performance and trends in weekly/monthly reviews with marketing teams bringing insights and recommendations to different channel owners and teams
• Participate in brainstorming sessions to generate fresh ideas and creative solutions that address the needs of our audiences for existing products and as part of go-to-market projects for new product launches
• Analyze campaign performance metrics and user feedback to optimize future marketing strategies and content
• Work with multiple in-house and external creative production agencies and compliance teams to produce a consistent flow of high-performing and compliant content that meets the channel and business objectives
• Leverage AI-driven tools to enhance content creation, including automation of repetitive tasks, personalization at scale, and dynamic ad optimization to improve targeting and creative performance.
• Stay up to date with industry trends, best practices, and emerging technologies related to credit building and financial empowerment.

Requirements:

• • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 1-3 years of experience in marketing, advertising, or creative strategy, preferably within the fintech or financial services sector.
  • Experience with major ads platforms such as Google Ads (Search, GDN, YouTube, and UAC campaigns), Facebook Ads, Snap Ads, Tik Tok ads, or Programmatic Display Experience
  • Experience in A/B testing to drive KPI improvement
  • Experience in project management tools like Jira or Trello
  • Demonstrated ability to bridge creative vision and analytical insights 
  • Ability to work in a fast-paced, start-up environment
  • Organization, planning, and prioritization skills are a must, with an eye for detail working in a highly-regulated industry

Base salary range: $58,500-71,500 annually.  Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.