Head of Commercial/Business Development

About Us

About the Role

Key Responsibilities

Commercial Strategy & Growth

• Define and execute the European commercial strategy aligned with business objectives, market opportunities and regulatory requirements.
• Own commercial targets, revenue growth, trading volumes, customer acquisition and market expansion.
• Identify strategic growth opportunities across retail, active trader, VIP and institutional customer segments.
• Drive commercial performance through market-specific strategies, resource allocation and measurable KPIs.

Country Management & Market Expansion

• Lead the European Country Management function, ensuring effective execution of commercial strategies across priority markets.
• Define country-specific business plans, growth targets and market development priorities.
• Oversee in-country commercial activities, including business development, partnerships, KOL engagement, VIP relationships and community management.
• Monitor country performance, competitive positioning and market opportunities to optimise commercial results.

Business Development & Partnerships

• Drive business development initiatives to expand Bybit EU's customer base, trading activity and market presence.
• Develop strategic commercial partnerships with relevant fintech, crypto, trading and financial services ecosystems.
• Identify new distribution opportunities, customer segments and revenue streams.
• Collaborate with Product and Marketing to develop market-relevant propositions and commercial campaigns.

KOL, Affiliate & Community Development

• Lead European KOL, affiliate and community engagement strategies in collaboration with Marketing.
• Build and maintain relationships with key influencers, trading communities and ecosystem partners.
• Drive customer acquisition, engagement and trading activity through effective partner and community programmes.
• Establish commercial performance targets, partnership frameworks and ROI measurement.

VIP & Key Account Management

• Lead VIP Relationship Management across European markets, focusing on high-value traders and strategic customers.
• Develop customer acquisition, retention and relationship strategies for VIP, professional and institutional segments.
• Drive trading activity, customer loyalty and revenue growth through personalised relationship management.
• Partner with Product, Trading and Customer Services to deliver competitive propositions and exceptional client experiences.

Commercial Performance & Governance

• Own commercial budgets, sales forecasts, revenue reporting and performance management across European markets.
• Establish KPIs covering customer acquisition, activation, trading volumes, retention, revenue and commercial efficiency.
• Ensure commercial activities, partnerships and customer engagement comply with applicable European regulatory requirements.
• Partner with Compliance, Risk and Legal to maintain appropriate governance over commercial activities and customer relationships.

Leadership & Collaboration

• Build and lead a high-performing European commercial organisation, including Country Managers, Business Development, KOL, VIP Relationship Management and Community teams.
• Set clear objectives, performance targets and accountability across country and commercial functions.
• Act as a key member of the European executive leadership team, contributing to business strategy and sustainable growth.
• Collaborate with global and local stakeholders to align commercial initiatives with European market needs and regulatory requirements.

What We're Looking For

• 15+ years of relevant experience in commercial leadership, business development, sales or market expansion, including significant executive experience in crypto, fintech, trading, brokerage or financial services.
• Proven experience leading multi-country commercial organisations and delivering sustainable revenue growth across European markets.
• Strong understanding of crypto trading, digital assets, derivatives and financial services customer segments.
• Demonstrated experience managing Country Managers, business development teams and international commercial operations.
• Strong experience developing KOL, affiliate, community and strategic partnership networks within the crypto or trading ecosystem.
• Proven track record in VIP relationship management, key account development and high-value customer acquisition and retention.
• Strong commercial and analytical mindset with experience managing revenue, trading volumes, customer acquisition, retention and profitability metrics.
• Experience developing market entry strategies, commercial partnerships and country-specific growth plans.
• Strong understanding of European markets, regulatory requirements and customer engagement within regulated financial services environments.
• Proven ability to build high-performing international teams and manage complex stakeholder relationships.
• Excellent strategic thinking, negotiation, leadership, communication and stakeholder management skills.
• Fluent English; additional European languages are an advantage
• Bachelor's or Master's degree in Business Administration, Economics, Finance, Marketing, Management or a related field; equivalent relevant professional experience will also be considered.

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.