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Ingram Micro helps Australian partners lead the AI workplace transition with 'The Great Migration' Ingram Micro Australia | Published 5 Aug 2026 Initiative unifies major tech vendors and offers channel partners a proven framework to help organisations transform productivity, strengthen security and modernise for the age of AI Ingram Micro today announced expansive support for Australian partners to help them guide organisations through the AI workplace transition: The Great Migration. Officially launched at Ingram Micro Experience 2026 today at ICC Sydney, The Great Migration connects Microsoft, technology vendors, silicon partners, OEMs and channel partners under a coordinated framework focused on helping organisations to transform AI deployment and achieve real returns on their investments (ROI). Through a coordinated approach, the program brings together security, productivity and AI innovation. The technology market inflection point Australia's technology market is at an inflection point driven by three converging trends: * Productivity: AI is rapidly moving from experimentation to everyday business use, creating demand for modern devices and platforms capable of supporting AI workloads. * Security: Millions of ageing devices and unsupported Windows 10 PCs being refreshed as organisations strengthen cybersecurity and modernise legacy environments amid heightened risks. * ROI: Organisations are seeking to scale AI sustainably, balancing productivity gains with performance, security and long-term operating costs. This shift comes as organisations increasingly embed AI into everyday work. The Microsoft 2026 Work Trend Index Annual Report found organisations are moving beyond AI pilots by integrating AI into core business processes, redesigning workflows and reshaping operating models to support new ways of working. Developed and led by Ingram Micro in collaboration with Microsoft and supported by Intel, AMD, Qualcomm Snapdragon, Dell Technologies, HP, Lenovo, ASUS, MSI and Microsoft Surface, the initiative provides partners with access to education, technical enablement, customer engagement programs, funding opportunities and ecosystem expertise designed to help customers modernise with confidence. "The conversation we're having with partners today is fundamentally different from the one we were having even two years ago," said Mo Kandeel, Director Consumer, Client and Endpoint, Ingram Micro. "Australia has largely moved beyond asking whether AI matters. The next challenge is deploying AI in ways that improve productivity while strengthening security, supporting governance and managing cost. "That means organisations are increasingly reassessing where AI workloads should run across cloud, edge infrastructure and workplace devices. Rather than treating device refreshes, operating systems upgrades and AI adoption as separate projects, organisations are bringing them together as part of a broader workplace transformation." "Hybrid AI gives organisations greater choice over where AI workloads are processed. Some will continue to require cloud-scale computing, while others can run closer to the user on AI-ready devices, providing greater flexibility where responsiveness, privacy or local processing matter." "The Great Migration was created to help partners lead those conversations. Our role is to bring together the ecosystem and provide a framework that helps partners turn technology change into measurable business outcomes." A long-term industry initative Designed as a long-term industry initiative, it provides partners with a coordinated framework spanning education, enablement, funding, customer engagement and ecosystem collaboration, helping simplify the transition to AI-ready workplaces. Building on the success of Ingram Micro's 2025 Race to Upgrade, the program expands the conversation beyond Windows 10 upgrades to encompass AI readiness, modern workplace transformation, cybersecurity and long-term business value. 'The Great Migration' benefits include: * Sales and technical enablement * End Customer workshops and executive briefings * AI PC and Copilot+ PC demonstrations * Marketing and demand generation programs * Migration Acceleration Funds to support End User deployments * Partner incentives * Customer success stories * Ongoing ecosystem collaboration Andy Malakooti, Go To Market Lead, Device Partner Sales, Microsoft Australia & New Zealand, said organisations increasingly require a coordinated ecosystem to help them move from AI experimentation to practical adoption. "We're seeing strong interest from organisations looking to combine AI, modern devices and security capabilities into a cohesive workplace strategy. The Great Migration brings together the technology, skills, expertise and ecosystem support needed to help partners guide customers through that transformation and prepare for the next generation of work." Kandeel said the initiative reflects a simple reality: major technology transitions succeed when the industry works together. "The future of work will be defined by intelligent computing, modern security and AI-enabled productivity. Every great migration begins with a shared destination and The Great Migration gives partners a shared framework to help customers reach the AI-ready workplace." Australian partners can learn more and access program resources through the dedicated Great Migration Hub on Ingram Micro Xvantage(TM). About Ingram Micro Ingram Micro is a leading technology company in the global information technology ecosystem. With the ability to reach nearly 90 per cent of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diversified base of business-to-business technology experts. Through Ingram Micro Xvantage(TM), our AI-powered digital platform, we offer what we believe to be the industry's first comprehensive business-to-consumer-like experience, integrating hardware and cloud subscriptions, personalised recommendations, instant pricing, order tracking and billing automation. We also provide a broad range of technology services including financing, specialised marketing, lifecycle management and technical pre- and post-sales professional support.

Ingram Micro doubles down on AI push with WEKA deal, launches 'Great Migration' initiative. 5 Aug 2026 4 mins WEKA and The Great Migration initiative signal Ingram's intent to position itself at the centre of Australia's next phase of AI adoption. Ingram Micro has expanded its Australian AI ambitions on two fronts, signing AI data infrastructure specialist WEKA as an exclusive distribution partner while launching a new industry-wide 'Great Migration' initiative aimed at accelerating AI readiness. Announced at Ingram Micro Experience 2026 in Sydney, the distributor has added WEKA's AI-native data platform to its local portfolio as organisations move beyond AI experimentation and begin investing in the infrastructure, devices and security foundations required for large-scale deployments. Under the agreement, Ingram Micro becomes WEKA's primary route-to-market partner in Australia, providing channel partners access to the vendor's full portfolio, including its NeuralMesh software platform and WEKApod storage and memory appliance, both designed to support demanding AI workloads. The move comes as Australian organisations increasingly shift focus from simply acquiring AI tools to building the underlying infrastructure needed to operationalise AI and achieve measurable returns on investment. According to Ingram Micro, data movement, storage performance and memory capacity are rapidly emerging as critical bottlenecks for businesses scaling AI environments. "While GPUs have become central to many AI deployments, data movement, storage performance and memory constraints are emerging as critical factors in determining AI performance, infrastructure efficiency, and the overall economics of AI," the distributor said. All WEKA products will be available through Ingram Micro's Xvantage platform, allowing partners to package AI data infrastructure with compute, networking, cloud and services offerings. Ingram Micro senior general manager of strategy, AI and emerging vendors John Brown said WEKA strengthens the distributor's growing AI ecosystem. "WEKA is a standout addition to our AI ecosystem," Brown said. "Its focus on performance, efficiency and simplicity perfectly complements its commitment to equipping Australian partners with the tools to deliver production-grade AI infrastructure that drives real business velocity. "With NeuralMesh and WEKApod, partners can now offer customers high-efficiency, scalable solutions that improve GPU productivity, support agentic AI initiatives and deliver superior economics for the most demanding workloads in research, finance, media and beyond." WEKA chief strategy officer Nilesh Patel said Ingram Micro's channel reach and technical capabilities made it a natural fit for the vendor's expansion plans. "Together, we're helping Australian organisations build the data and memory foundation they need to get maximum AI output from their infrastructure," Patel added. The WEKA signing coincides with the launch of The Great Migration, a new Ingram Micro-led initiative designed to help partners capitalise on a wave of workplace modernisation driven by AI adoption and the approaching end of support for Windows 10. Developed in collaboration with Microsoft and backed by vendors including Intel, AMD, Qualcomm, Dell Technologies, HP, Lenovo, ASUS, MSI and Microsoft Surface, the program is designed to help partners guide customers through Windows 11 migrations, AI-ready device refreshes and broader hybrid AI deployments. According to Ingram Micro, Australia's technology market is currently being shaped by three converging forces: growing demand for AI-powered productivity, increased cybersecurity requirements stemming from ageing devices and legacy systems, and pressure on organisations to demonstrate AI return on investment. Ingram Micro director of consumer, client and endpoint, Mo Kandeel said the conversation around AI has changed significantly. "Australia has largely moved beyond asking whether AI matters," Kandeel said. "The next challenge is deploying AI in ways that improve productivity while strengthening security, supporting governance and managing cost." He added that organisations are increasingly evaluating where AI workloads should run across cloud environments, edge infrastructure and endpoint devices. "Rather than treating device refreshes, operating system upgrades and AI adoption as separate projects, organisations are bringing them together as part of a broader workplace transformation," he said. The initiative builds on Ingram Micro's 2025 Race to Upgrade campaign and provides partners with sales and technical enablement, customer workshops, AI PC demonstrations, funding support, incentives and migration programs. Don't miss a thing From its editors straight to your inbox. Get started by entering your email address below. Sasha Karen is a nationally recognised highly commended senior journalist at ARN. With a decade's worth of experience, Sasha serves the local channel community with news and inspiration about channel partners.

Ingram Micro accelerates AI adoption across the global channel with new Xvantage Integration Hub and MCP Server. Early Adopters of Xvantage Integration Hub and MCP Server reporting higher productivity and efficiency IRVINE, Calif.-(BUSINESS WIRE)- Ingram Micro today announced the growing adoption of its Xvantage(TM) Integration (XI) Hub, including its secure Model Context Protocol (MCP) Server, with hundreds of channel partners worldwide using the platform to connect AI assistants with their business systems, automate workflows and make faster, data-driven business decisions. "We are removing one of the channel's longest-standing barriers to innovation, which is digitally connecting distribution, data, tools and customer workflows - and replacing it with a more intelligent, connected ecosystem experience that will span the globe," said Sanjib Sahoo, executive vice president and president, Global Platform Group, Ingram Micro. Momentum continues to build as channel partners using Ingram Micro's XI Hub and MCP Server report increasing productivity and efficiency. By reducing integration friction across the tools and data channel partners use today to manage IT workflows, Ingram Micro's continued innovations are helping save time, gain speed and enable better customer service. Additional benefits reported by Ingram Micro channel partners include: * Real-time access to business data * Secure, scalable deployment with a low barrier to entry * Fast, plug-and-play integrations * Accelerated connectivity through the full Xvantage API suite * Simplified access to complex APIs through a conversational AI experience Connecting AI to the Tools Channel Partners Already Use Many channel partners continue to rely on disconnected business systems that require manual processes, custom development or fragmented integrations to access data and complete everyday tasks. The Ingram Micro XI Hub and MCP Server address these challenges by providing a secure integration layer that securely connects and intelligently integrates data, platforms and AI assistants in real time. "The next era of business transformation isn't about connecting more systems - it's about connecting and actioning intelligence. With our XI Hub and MCP Server, we're giving partners a secure, real-time way to bring AI directly into the flow of business. That means less time integrating technology and more time creating value for customers. This is another step toward making Xvantage the intelligent operating layer for the global technology ecosystem," said Sahoo. To help partners accelerate adoption, Ingram Micro is offering an on-demand training session demonstrating how to build AI-powered solutions using the XI Hub and MCP Server. Turn AI Integration into Business Results For Matrix Integration, a member of Ingram Micro's Trust X Alliance, the XI Hub and MCP Server continues to deliver measurable operational business benefits. The MSP estimates the platform will save its team between 1,000 and 1,500 hours this year while accelerating innovation and automation across its business. "Being able to easily connect to Ingram Micro and access our data via a secure MCP Server - without having to invest in and build it ourselves - is a huge strategic and operational advantage for our customers and us. The integration with AI assistants and LLMs is powerful - enabling us to see activity across clients, access data in real time, share intelligence and use AI to further innovate, automate, streamline and integrate our tools at a rapid pace and without any reservations. Just results," said Keith Schuetter, President, Matrix Integration. Schuetter said the tighter integrations and expanded support for AI assistants, along with secure connections to preferred RMM and PSA platforms, are helping free his team to focus on higher-value work. "We greatly appreciate Ingram Micro's forward thinking in creating the XI Hub and deploying the read, write MCP Server for us," said Schuetter. "Xvantage and the Integration Hub specifically have brought tremendous value to our team, and we're excited to benefit from the continued innovation coming from within Ingram Micro." Another Trust X Alliance member described the experience in one word: "Easy," noting the value lies not only in the AI capabilities but also in how easily Ingram Micro has integrated them into existing business systems. "Within a month of using the quoting integration tool, we've cut down the quoting process from hours and even sometimes days to essentially no lift," said Ryan Evans, CEO and Systems Engineer at IT Design Consulting. "With Ingram Micro's XI Hub and MCP Server it takes seconds for the quote to be generated where it used to take hours. We are using this time saving as a pitching tool to win new customers over our competitors." "AI is making a real impact within Ingram Micro, especially around their ability to activate the data to help us make more informed business decisions and elevate the experience for everyone," said Evans. "Ingram Micro is committed to meeting our customers wherever they are in the AI journey," said Dham Pathervellai, CTO, Ingram Micro. "Our XI Hub and MCP Server play a major role in the everyday success of our intelligent operating system, Xvantage, and enable our channel partners to progress more quickly with AI by linking AI assistants and LLMs to the tools and data customers already use. This way, they don't have to build and maintain connections. They can get intelligence and take action simply by asking in plain language." About Ingram Micro Ingram Micro is a leading technology company in the global information technology ecosystem. With the ability to reach nearly 90% of the global population, Ingram Micro play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diversified base of business-to-business technology experts. Through Ingram Micro Xvantage(TM), its AI-powered digital platform, Ingram Micro offer what Ingram Micro believe to be the industry's first comprehensive business-to-consumer-like experience, integrating hardware and cloud subscriptions, personalized recommendations, instant pricing, order tracking, and billing automation. Ingram Micro also provide various technology services, including financing, specialized marketing, lifecycle management, and technical pre- and post-sales professional support. Learn more at www.ingrammicro.com. Released August 5, 2026