Varsity Brands coordinates the school experience through three main areas: cheerleading camps, uniforms and apparel, and national cheerleading and student-sport competitions. Camps train cheer squads, uniforms are sold to schools, and competitions are organized and often televised, linking training, gear, and events. It differs from competitors by offering an integrated suite—training, equipment, apparel, and events—supported by its distribution network and educational publishing partners. The goal is to be the leading partner for student activity programs in schools, providing comprehensive services, gear, and events on a national scale.
Company Size
5,001-10,000
Company Stage
Acquired
Total Funding
$4.8B
Headquarters
Memphis, Tennessee
Founded
1974
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