A proven track record of driving profitable customer acquisition and growth.
Deep, hands-on growth marketing expertise, with new thinking to contribute from day one.
Experience across performance marketing and brand, with strong judgment on balancing investment between them.
A strong track record of measuring brand effectiveness and connecting brand investment to commercial outcomes.
Strong commercial and analytical depth across customer acquisition cost, payback, customer quality, incrementality, and marketing measurement.
Experience making investment decisions across multiple brands, channels, or markets.
Experience building and leading high-performing marketing teams, including hiring, coaching, and making difficult people decisions.
Experience in highly commercial, fast-paced digital consumer businesses such as direct-to-consumer or subscriptions.
Strong appreciation for brand, creative, and content, alongside the credibility to challenge senior stakeholders.
Responsibilities
Own the marketing strategy, balancing performance marketing with brand investment that builds future demand.
Drive profitable customer growth by improving customer acquisition cost, payback, customer quality, and marketing efficiency.
Lead across the full channel mix, developing strong specialists and accelerating underdeveloped areas such as paid social.
Allocate investment across brands and channels based on where it will create the greatest return.
Bring rigorous measurement to performance and brand, using incrementality, econometrics, and brand metrics to identify what is driving growth.
Build a deep understanding of customers and turn it into stronger propositions, creative, and campaigns.
Build a center of excellence across technology, measurement, and artificial intelligence to serve all business units.
Own the quality as well as the volume of customers acquired, partnering closely with Customer Value on downstream impact.
Build and lead a high-performing marketing organization, hiring exceptional talent, coaching senior leaders, and maintaining a high performance bar.
Embed artificial intelligence across the function to improve productivity, decision-making, creative output, and performance.
Partner closely with Product, Commercial, Clinical, Operations, and Data, and bring a clear, evidence-backed point of view to the executive team.
Desired Qualifications
Experience applying artificial intelligence to improve marketing performance.
Experience finding new sources of growth as channels mature.
Experience scaling across multiple geographies.
Ready to revolutionize healthcare, making it faster and more accessible than ever before?
How we started:
Founded in 2013 by Dwayne D’Souza, HeliosXwas built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.
Where we are now:
We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.
In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. That growth translates into real-world outcomes: our weight-loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life-changing impact at scale.
Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest-growing tech companies, further validation of both our momentum and our ambition.
Where we’re going:
2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we're focused on building the technology, operational excellence and clinical capabilities that will support sustainable long-term growth. Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You'll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.
There’s never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!
The Opportunity
We're looking for an exceptional Marketing Leader to own growth across our consumer brands. This is one of the most commercially accountable leadership roles in the business, responsible for driving sustainable, profitable customer acquisition while strengthening our brands to create future demand. If you're excited by building high-performing marketing teams, developing exceptional talent and balancing performance with brand to create long-term advantage, we'd love to hear from you.
What you'll do
Own the marketing strategy balancing performance marketing with brand investment that builds future demand.
Drive profitable customer growth by improving CAC, payback, customer quality and marketing efficiency.
Lead across the full channel mix, developing strong specialists and accelerating underdeveloped areas such as paid social.
Allocate investment across brands and channels based on where it will create the greatest return.
Bring rigorous measurement to performance and brand, using incrementality, econometrics and brand metrics to understand what is genuinely driving growth.
Build a deep understanding of our customers and turn that into stronger propositions, creative and campaigns.
Build a centre of excellence across technology, measurement, AI serving all business units
Own the quality as well as the volume of customers acquired, partnering closely with Customer Value on downstream impact.
Build and lead a high-performing marketing organisation, hiring exceptional talent, coaching senior leaders and maintaining a high performance bar.
Embed AI across the function to improve productivity, decision making, creative output and performance.
Partner closely with Product, Commercial, Clinical, Operations and Data and bring a clear, evidence-backed point of view to the executive team.
What you'll bring to HeliosX
A proven track record of driving profitable customer acquisition and growth.
Deep, hands-on growth marketing expertise, with new thinking you can bring from day one.
Experience across performance marketing and brand, with strong judgement on how to balance investment between them.
A strong track record of measuring brand effectiveness and connecting brand investment to commercial outcomes.
Strong commercial and analytical depth across CAC, payback, customer quality, incrementality and marketing measurement.
Experience making investment decisions across multiple brands, channels or markets.
Experience building and leading high-performing marketing teams, including hiring, coaching and making difficult people decisions.
Experience in highly commercial, fast-paced digital consumer businesses such as D2C or subscriptions.
Strong appreciation for brand, creative and content, alongside the credibility to challenge senior stakeholders.
We’d particularly value experience applying AI to improve marketing performance, finding new sources of growth as channels mature, or scaling across multiple geographies.
Life at HeliosX
At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!
Aside from working with our all-star team, here are the other benefits of coming on board:
Generous equity allocations with significant upside potential
25 Days Holiday (+ all the usual Bank Holidays)
Private health insurance, along with extra dental and eye care cover
Pension scheme
Enhanced parental leave
Cycle-to-work Scheme
Electric Car Scheme
Free Dermatica and MedExpress products every month, as well as family discounts
Home office allowance
Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)