Product Manager - Consumer Products

Aprés Nail has innovated the nail market as the creator of Gel-X. We're launching a new brand and we're looking for our next superstar to join our team!

Role Overview

We are looking for a Product Manager to own the data-driven product decisions behind Aprés Nail’s newest brand.  You’ll decide what to reorder, what to discontinue, and what to build next, while keeping monthly launches on schedule and inventory under control.

Data is the heart of this role. You’ll define the questions, pull sales and inventory data from Amazon, Shopify, and NetSuite yourself, and reach your own conclusions rather than waiting for a report. You’ll also run launch timelines in Asana, serve as the primary contact for our overseas factories, write design specs, track consumer trends, and take on packaging and regulatory readiness.

You’ll have no direct reports, but you’ll drive functional alignment, bringing partners across departments onto shared launch schedule and driving execution.

Key Responsibilities

• Monthly product analysis: pull and analyze sell-through, inventory turns, return rates, and customer reviews to decide what to reorder, discontinue, modify, or feed to marketing

• SKU roadmap: plan 2+ seasons of launches with data-backed rationale; set and maintain SKU data standards across ERP, website, and Amazon

• Launch timelines: build and maintain backward-planned schedules in Asana (design lock → production → launch); keep it as single source of truth; flag slippage before it happens

• Overseas manufacturing: primary contact with partners on specs, prototyping, quality, and cost; manage lead time and minor spec changes with authority; escalate pricing and major changes

• Design collaboration: brief designer with clear specs and timelines; document design decisions to turn experience into repeatable team standards

• Market insight: track consumer trends, TikTok, competitors, and price bands; turn observations into product proposals and roadmap decisions

Qualifications and Requirements

• You know what to measure, where it lives, and how to get it. You pull your own data from e-commerce and ERP systems and are fluent in Excel or Google Sheets. You make product decisions from the numbers

• 4+ years managing physical consumer products on a regular launch cadence: beauty, accessories, apparel, or fast-moving consumer goods.

• Real E-commerce experience with Amazon Seller Central (listing and variation structure, Brand Analytics, inventory, replenishment) plus DTC site experience (Shopify or similar).

• You have managed prototyping and production with overseas factories and know how to navigate international relationships

• A strong point of view on the consumer market. You can explain what is shifting and why and the ability to turn that into proposals.

• You're the connector who gets things done across teams: marketing, ops, design, and manufacturing trust your vision and follow your lead without you managing them.

• Ability to explain what is shifting the consumer market and why; and turn that into product proposals

Nice to Haves

• Mandarin (or direct relationships with Mandarin-speaking manufacturing partners)
• Packaging development experience
• Asana Expertise
• International launch and product compliance experience
• Nail, beauty, or accessory experience
• NetSuite or comparable ERP experience