Product Marketing Manager / Senior Product Marketing Manager @ Verkada

Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries.

Overview

As the Product Marketing Manager / Senior Product Marketing Manager for one of our product verticals (security cameras, access control, environmental sensors, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Engineering, Sales, and Marketing organizations.

In addition to project managing new products to market, you will also be integral in developing the collateral needed to support these launches and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.

Responsibilities

Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
Partner with the Product Management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.
Bring new cameras products to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impact
Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.

Requirements

2-8 years of product marketing (or similar) experience, or prior management consulting experience
Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
Ability to help drive creative and content efforts across the marketing organization.
Strong ability to write for various audiences, including technical content.
Bachelor’s required, MBA is a plus, but not required.

US Employee Benefits

Verkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:

- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums

- Nationwide medical, vision and dental coverage

- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options

- Expanded mental health support

- Paid parental leave policy & fertility benefits

- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

- Professional development stipend

- Wellness/fitness benefits

- Healthy lunches and dinners provided daily

Annual Pay Range

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$150,000—$210,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy.

Product Marketing Manager / Senior Product Marketing Manager

Verkada

Compensation Overview

Who We Are

Overview

Responsibilities

Requirements

US Employee Benefits

Verkada Is An Equal Opportunity Employer

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